Microsoft Headset with Microphone

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

2.8%

Market size, estimated

$4.6Ma year

Top search term

jabra headset411K searches a year

Listings sell for $147.89 on average, from $20.64 to $468.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $147.89 that is $111K to $148K a year per listing.

Average price

$147.89above the $15 to $100 sweet spot

Price range

$20.64–$468.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$111K–$148K

Returns

2.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #124 within Audio & Video Accessories. It carries 2,238 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

93%

Out of stock, average day

3.5%

Average rank

#124in Audio & Video Accessories

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

2,238per listing

Listings tracked

42

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months