Microscope

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

1.7%

Market size, estimated

$3.3Ma year

Peak month

December4.4× the quietest month

Top search term

microscope1.3M searches a year

Listings sell for $99.03 on average, from $21.94 to $342.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $99.03 that is $99K to $124K a year per listing.

Average price

$99.03inside the $15 to $100 sweet spot

Price range

$21.94–$342.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$99K–$124K

Returns

3.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #162 within Binoculars & Scopes. It carries 2,510 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

14.5%

Average rank

#162in Binoculars & Scopes

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,510per listing

Listings tracked

28

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months