Microcontroller
FailShoppers spend an estimated $62K a year here, so Microcontroller is a Fail.
- Flapen Score
- 47 / 100Top 33% of 8,347 Electronics niches · +4 vs the category median of 4347
- Market size
- $62K/yr138K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 32%top-5 click share · 15 brands · 38 sellers
Flapen Score
Microcontroller against its category
The dotted line is the Electronics average. Past it, Microcontroller is stronger. Inside it, weaker.
Market
The Microcontroller market on Amazon at a glance
Shoppers on Amazon United States searched for Microcontroller 138K times last year and spent an estimated $62K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $62Ka year
- Top search term
- microcontroller50K searches a year
02 · Price
A sale here is worth $35.31.
Listings sell for $35.31 on average, from $9.02 to $226.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.31 that is $0 to $4K a year per listing.
- Average price
- $35.31inside the $15 to $100 sweet spot
- Price range
- $9.02–$226.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #321 within Single Board Computers. It carries 794 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #321in Single Board Computers
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 794per listing
- Listings tracked
- 53
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Microcontroller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
38
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
32%
Top 20: 76%
Open market
9%
- Brand 166%
- Brand 27%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 62%
- Open — no brand owns it (9 brands, 9%)
Demand
Microcontroller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked
Search terms
Top Microcontroller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microcontroller50K/yr
- seeed studio39K/yr
- micro controller18K/yr
- seed studio9K/yr
- seeed9K/yr
- microcontrollers6K/yr
- seeed xiao4K/yr
- seeeduino xiao3K/yr
Reviews and returns
What reviews say buyers love and hate about Microcontroller
We read the reviews and the return reasons for every product selling here.
“just non functional”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microcontroller questions
Answered from the same tracked data.









