Microcontroller
FailShoppers spend an estimated $62K a year here, so Microcontroller is a Fail.
- Flapen Score
- 47 / 100Top 33% of 8,347 Electronics niches · +4 vs the category median of 4347
- Market size
- $62K/yr138K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 32%top-5 click share · 15 brands · 38 sellers
Flapen Score
Microcontroller against its category
The dotted line is the Electronics average. Past it, Microcontroller is stronger. Inside it, weaker.
Market
The Microcontroller market on Amazon at a glance
Shoppers on Amazon United States searched for Microcontroller 138K times last year and spent an estimated $62K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $62Ka year
- Top search term
- microcontroller50K searches a year
02 · Price
A sale here is worth $35.31.
Listings sell for $35.31 on average, from $9.02 to $226.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.31 that is $0 to $4K a year per listing.
- Average price
- $35.31inside the $15 to $100 sweet spot
- Price range
- $9.02–$226.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #321 within Single Board Computers. It carries 794 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #321in Single Board Computers
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 794per listing
- Listings tracked
- 53
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Microcontroller products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seeed Studio XIAO ESP32C6-2.4 GHz WiFi 6 Bluetooth 5.3 Zigbee Thread (802.15.4) ESP Rain Maker AWS IoT Support Microsoft Azure Smart Home
- Price
- $11.72
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 2y ago

Seeed Studio XIAO ESP32 S3 Sense - 2.4GHz Wi-Fi BLE 5.0 OV2640 Camera Sensor Digital Microphone 8MB PSRAM 8MB Flash Battery Charge Supported Rich Interface IoT Embedded ML
- Price
- $23.36
- Rating
- 4.1/5
- Reviews
- 296
- Age
- 3y ago

ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (3PCS)
- Price
- $16.38
- Rating
- 4.4/5
- Reviews
- 1,401
- Age
- 6y ago

Seeed Studio XIAO ESP32C3 - Tiny MCU Board with Wi-Fi and BLE for IoT Controlling Scenarios. Microcontroller with Battery Charge Power Efficient and Rich Interface for Tiny Machine Learning.
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 357
- Age
- 3y ago

SenseCAP Card Tracker T1000-E for Meshtastic
- Price
- $50.93
- Rating
- 4.3/5
- Reviews
- 480
- Age
- 1y ago
Trending
estimated 90-day click momentum
XIAO ESP32C6 3PCS Pack - 2.4GHz Wi-Fi 6 BLE 5.0 Zigbee Matter Thread onboard Antenna and External Antenna Interface
- Price
- $22.79
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago
![Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C](https://m.media-amazon.com/images/I/51cl4xygwGL.jpg)
Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C
- Price
- $58.06
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 6mo ago

SenseCAP Solar Node P1-Pro Solar Powered LoRa Meshtastic Node Outdoor Long Range Wireless Communication & GPS Tracking Device
- Price
- $133.07
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 11mo ago
![Arduino UNO Q 2GB[ABX00162] - Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C](https://m.media-amazon.com/images/I/51cl4xygwGL.jpg)
Arduino UNO Q 2GB[ABX00162] - Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C
- Price
- $44.34
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 9mo ago

Wio Tracker L1 Pro
- Price
- $59.25
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 11mo ago
Newest
by launch date![Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C](https://m.media-amazon.com/images/I/51cl4xygwGL.jpg)
Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C
- Price
- $58.06
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 6mo ago
![Arduino UNO Q 2GB[ABX00162] - Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C](https://m.media-amazon.com/images/I/51cl4xygwGL.jpg)
Arduino UNO Q 2GB[ABX00162] - Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C
- Price
- $44.34
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 9mo ago

Wio Tracker L1 Pro
- Price
- $59.25
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 11mo ago

SenseCAP Solar Node P1-Pro Solar Powered LoRa Meshtastic Node Outdoor Long Range Wireless Communication & GPS Tracking Device
- Price
- $133.07
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 11mo ago

Seeed Studio XIAO MG24 Sense (Pre-Soldered) - Silicon Labs EFR32MG24 Matter Native Over Thread/BLE 5.3 Arduino Compatible 1.95A Ultra-Low-Power On-Board IMU/Micphone/Antenna 19 GPIOs
- Price
- $19.54
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
38
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 76%
Open market
9%
- seeed studio66%
- AITRIP7%
- Arduino7%
- ELEGOO5%
- LAFVIN4%
- hiBCTR2%
- Open — no brand owns it (9 brands, 9%)
Demand
Microcontroller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked
Search terms
Top Microcontroller search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microcontroller50K/yr
- seeed studio39K/yr
- micro controller18K/yr
- seed studio9K/yr
- seeed9K/yr
- microcontrollers6K/yr
- seeed xiao4K/yr
- seeeduino xiao3K/yr
Reviews and returns
What reviews say buyers love and hate about Microcontroller
We read the reviews and the return reasons for every product selling here.
“just non functional”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microcontroller questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









