- Flapen Score
- 43 / 100Ranks 4,131 of 8,347 Electronics niches · on the category median43
- Market size
- $247K/yr154K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 13 sellers
Flapen Score
Microbit against its category
The dotted line is the Electronics average. Past it, Microbit is stronger. Inside it, weaker.
Market
The Microbit market on Amazon at a glance
Shoppers on Amazon United States searched for Microbit 154K times last year and spent an estimated $247K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $247Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- microbit65K searches a year
02 · Price
A sale here is worth $55.51.
Listings sell for $55.51 on average, from $20.88 to $209.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $55.51 that is $14K to $28K a year per listing.
- Average price
- $55.51inside the $15 to $100 sweet spot
- Price range
- $20.88–$209.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $14K–$28K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #686 within Single Board Computers. It carries 101 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 7.7%
- Average rank
- #686in Single Board Computers
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 101per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Microbit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KEYESTUDIO Micro:bit V2 Go Kit Original Microbit V2 Starter Kit with Micro:bit V2 Battery Holder Micro USB Cable
- Price
- $25.04
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5y ago

Micro:bit BBC micro:bit v2 club pack (10 units) pocket-sized programmable computer for STEM education with Bluetooth speaker microphone and sensors
- Price
- $187.49
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 3y ago

Micro:bit V2.21 GO Bundle
- Price
- $20.88
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 3y ago

KEYESTUDIO Microbit Basic Starter Kit for BBC Micro:bit V2 Accessories STEM Kit Coding for Beginners (Micro:bit V2.21 Included)
- Price
- $34.74
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 7y ago

ELECFREAKS microbit Starter Kit 24 Accessories Micro:bit Basic Coding Electronics Kit microbit Makecode Learning Kit with Guidance Manual (Without Micro: bit)
- Price
- $32.00
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 6y ago
Trending
estimated 90-day click momentum
KEYESTUDIO Micro:bit Basic Starter Kit for Teens & Beginners - Electronics Learning Kit with Sensors LEDs & Tutorials | STEM Education Projects for Coding(Micro:bit Included)
- Price
- $33.04
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago

KEYESTUDIO Basic Starter Kit for BBC Micro bit V2 Graphical Programming Built-in Compass Buttons LED Matrix Display + Battery Holder & USB Cable for Microbit
- Price
- $28.83
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 6y ago

Micro:bit BBC micro:bit v2 club pack (10 units) pocket-sized programmable computer for STEM education with Bluetooth speaker microphone and sensors
- Price
- $187.49
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 3y ago

Freenove Ultimate Starter Kit for BBC micro:bit (V2 Included) 316-Page Detailed Tutorial 225 Items 44 Projects Blocks and Python Code
- Price
- $71.06
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 6y ago

KEYESTUDIO Micro:bit V2 Go Kit Original Microbit V2 Starter Kit with Micro:bit V2 Battery Holder Micro USB Cable
- Price
- $25.04
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5y ago
Newest
by launch date
KEYESTUDIO Micro:bit Basic Starter Kit for Teens & Beginners - Electronics Learning Kit with Sensors LEDs & Tutorials | STEM Education Projects for Coding(Micro:bit Included)
- Price
- $33.04
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago

ELECFREAKS microbit Retro Makecode Arcade for STEM Education Micro:bit Joystick Programming Learning Machine Supports Remote Control and Creat Games(Without Micro:bit)
- Price
- $28.37
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 3y ago

KEYESTUDIO Micro:bit V2 Robot Starter Kit (without Microbit) for Makecode and Python
- Price
- $27.64
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 3y ago

Micro:bit BBC micro:bit v2 club pack (10 units) pocket-sized programmable computer for STEM education with Bluetooth speaker microphone and sensors
- Price
- $187.49
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 3y ago

KEYESTUDIO MICROBIT V2.2 GO KIT Microbit v2 Go Accessories for Beginners Programming Micro:bit LED Matrix Sound Light and Temperature Sensor
- Price
- $25.08
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
13
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- KEYESTUDIO46%
- EF ELECFREAKS19%
- MICROBIT17%
- multicomp PRO14%
- FREENOVE3%
- GeeekPi2%
Demand
Microbit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Microbit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microbit65K/yr
- micro bit27K/yr
- microbit v213K/yr
- micro:bit12K/yr
- microbit kit10K/yr
- microbits6K/yr
- micro bit v25K/yr
- microbit starter kit3K/yr
- micro bits3K/yr
- bbc microbit3K/yr
Reviews and returns
What reviews say buyers love and hate about Microbit
We read the reviews and the return reasons for every product selling here.
“The wire was completely never connected inside the unit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microbit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









