Is microbit profitable to sell on Amazon United States?

The niche generates $247K/yr across 14 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (43/100).

How competitive is the microbit niche?

6 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in microbit?

Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Product Condition. The return rate is 1.2%.

When does demand for microbit peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the microbit niche?

Listings span $20.88–$209.64; the average listing price is $55.51 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.

microbit

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Review moat

Great101.43

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$55.51

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$247K

$247K/yr · 154K searches

Price range

Okay$20.88–$209.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, microbit is a $247K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

microbit market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $333K–$444K; units × avg price
Conversion rate: 2.9%
Avg BSR: #686
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 7.7%
Avg brand age: 52 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

KEYESTUDIO46%
EF ELECFREAKS19%
MICROBIT17%
multicomp PRO14%
FREENOVE3%
GeeekPi2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top microbit search terms

microbit65K/yr -3.3%2.6% conv.
micro bit27K/yr -22.7%1.8% conv.
microbit v213K/yr -20.8%5.0% conv.
micro:bit12K/yr -8.8%2.9% conv.
microbit kit10K/yr -13.8%2.0% conv.
microbits6K/yr -10.8%2.7% conv.
micro bit v25K/yr -10.9%3.4% conv.
microbit starter kit3K/yr +33.2%4.3% conv.
micro bits3K/yr -15.5%1.2% conv.
bbc microbit3K/yr -8.8%3.4% conv.

All search terms

Top microbit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KEYESTUDIO Micro:bit V2 Go Kit Original Microbit V2 Starter Kit with Micro:bit V2 Battery Holder Micro USB Cable

KEYESTUDIO$25.044.6★160 rev

Micro:bit BBC micro:bit v2 club pack (10 units) pocket-sized programmable computer for STEM education with Bluetooth speaker microphone and sensors

MICROBIT$187.494.8★41 rev

Micro:bit V2.21 GO Bundle

multicomp PRO$20.884.8★80 rev

KEYESTUDIO Microbit Basic Starter Kit for BBC Micro:bit V2 Accessories STEM Kit Coding for Beginners (Micro:bit V2.21 Included)

KEYESTUDIO$34.744.5★108 rev

ELECFREAKS microbit Starter Kit 24 Accessories Micro:bit Basic Coding Electronics Kit microbit Makecode Learning Kit with Guidance Manual (Without Micro: bit)

EF ELECFREAKS$32.004.2★80 rev

Newest

by launch date

KEYESTUDIO Micro:bit Basic Starter Kit for Teens & Beginners - Electronics Learning Kit with Sensors LEDs & Tutorials | STEM Education Projects for Coding(Micro:bit Included)

KEYESTUDIO$33.0419 rev

1y ago

ELECFREAKS microbit Retro Makecode Arcade for STEM Education Micro:bit Joystick Programming Learning Machine Supports Remote Control and Creat Games(Without Micro:bit)

EF ELECFREAKS$28.3754 rev

3y ago

KEYESTUDIO Micro:bit V2 Robot Starter Kit (without Microbit) for Makecode and Python

KEYESTUDIO$27.6499 rev

3y ago

Micro:bit BBC micro:bit v2 club pack (10 units) pocket-sized programmable computer for STEM education with Bluetooth speaker microphone and sensors

MICROBIT$187.4941 rev

3y ago

KEYESTUDIO MICROBIT V2.2 GO KIT Microbit v2 Go Accessories for Beginners Programming Micro:bit LED Matrix Sound Light and Temperature Sensor

KEYESTUDIO$25.0849 rev

3y ago

What buyers say about microbit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“What really helped us get started were the beginner project videos they provide — well done”

Ease Of Use12%

“Very easy to use”

Instructions/User Manual/Troubleshooting11%

“comes with complete instructions”

Advertised Vs Actual Product11%

“Works as described”

Educational-Overall6%

“I like this product because it helps children learn a little more”

Assembly/Installation6%

“It was easy to set up and program”

Value For Money6%

“Price is well within range”

Fun/Entertainment Experience6%

“Divertido”

Rusts/Corrodes6%

“Also, the Rust ecosystem has a ton of great resources for self-learners”

Connectivity-Overall6%

“It was amazing and fun and can connect it to a phone or tablet”

What buyers complain about

Connectivity-Overall14%

“The wire was completely never connected inside the unit”

Compatibility-Overall14%

“Not compatible with Python”

Product Condition14%

“Not a new in-the-box item”

Defective Material/Parts14%

“Parts are sub-standard”

Functionality-Overall7%

“The light turns on but doesn't do anything”

Strength7%

“it is not sturdy”

Durability7%

“Short life”

Instructions/User Manual/Troubleshooting2%

“One hiccup: the Bluetooth pairing instructions are a bit lacking”

Top return reasons

Functionality-Overall28%

Defective Material/Parts16%

Value For Money7%

Software/Application6%

Connectivity-Overall5%

Degree Of Motion4%

Compatibility-Overall4%

Accuracy-Overall3%

Educational-Overall3%

Touch/Button Controls3%

Common questions

Is microbit profitable to sell on Amazon United States?: The niche generates $247K/yr across 14 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (43/100).
How competitive is the microbit niche?: 6 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in microbit?: Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Product Condition. The return rate is 1.2%.
When does demand for microbit peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the microbit niche?: Listings span $20.88–$209.64; the average listing price is $55.51 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.

microbit

microbit market data

Competition & brand share

Demand & seasonality

Top microbit search terms

Top microbit products on Amazon

Top sellers

Newest

Trending

What buyers say about microbit

What buyers love

What buyers complain about

Top return reasons

Common questions

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