Metal Briefcase

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

0.9%

Market size, estimated

$103Ka year

Peak month

December1.4× the quietest month

Top search term

metal briefcase30K searches a year

Listings sell for $90.72 on average, from $9.20 to $522.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $90.72 that is $0 to $9K a year per listing.

Average price

$90.72inside the $15 to $100 sweet spot

Price range

$9.20–$522.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

6.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #596 within Bags & Cases. It carries 236 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

8.9%

Average rank

#596in Bags & Cases

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

236per listing

Listings tracked

56

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months