Messenger Backpack

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

112K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

0.9%

Market size, estimated

$64Ka year

Peak month

August2.1× the quietest month

Top search term

briefcase backpack35K searches a year

Listings sell for $60.73 on average, from $14.15 to $381.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $60.73 that is $0 to $6K a year per listing.

Average price

$60.73inside the $15 to $100 sweet spot

Price range

$14.15–$381.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

4.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #730 within Bags, Cases & Sleeves. It carries 5,669 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

96%

Out of stock, average day

6.4%

Average rank

#730in Bags, Cases & Sleeves

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

5,669per listing

Listings tracked

114

17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

12Amazon's first-year sales bar

Average brand age

48 months