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Mermaid Backdrop

Maybe

The top 5 brands take only 38% of clicks. But shoppers spend only $40K a year here, so Mermaid Backdrop is a Maybe.

Flapen Score
52
52 / 100
Top 15% of 8,347 Electronics niches · +9 vs the category median of 43
Market size
$40K/yr124K searches / yr
90-day growth
+37.7%search demand this quarter
Competition
26%top-5 click share · 39 brands · 49 sellers

Flapen Score

Mermaid Backdrop against its category

The dotted line is the Electronics average. Past it, Mermaid Backdrop is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Backdrop market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Backdrop 124K times last year and spent an estimated $40K. The top 5 brands take 38% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+37.7%
Conversion, latest week
2.5%
Market size, estimated
$40Ka year
Peak month
August3.2× the quietest month
Top search term
mermaid backdrop58K searches a year

02 · Price

A sale here is worth $12.75.

Listings sell for $12.75 on average, from $5.85 to $39.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.75 that is $0 to $1K a year per listing.

Average price
$12.75under the $15 to $100 sweet spot
Price range
$5.85–$39.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #5,280 within Lighting & Studio. It carries 1,723 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#5,280in Lighting & Studio
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,723per listing
Listings tracked
56

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Mermaid Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

49

Top-5 brand share

38%

Top 20: 84%

Top-5 click share

26%

Top 20: 69%

Open market

57%

  • Avezano12%
  • BUTEN8%
  • Mocsicka8%
  • AIBIIN5%
  • DewPrint5%
  • CICICO4%

Demand

Mermaid Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.2×

Search terms

Top Mermaid Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid backdrop58K/yr
  • little mermaid backdrop20K/yr
  • mermaid birthday backdrop14K/yr
  • ariel backdrop8K/yr
  • mermaid backdrop for girls birthday11K/yr
  • mermaid party backdrop4K/yr
  • mermaid photo backdrop4K/yr
  • mermaid back drop3K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Backdrop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness13%−0.11

The sticky tape was tricky to peel off when it was time to take down

Adhesive impossible to get off

Adhesive strip did not work for me

Durability11%−0.06

Ripped

Torn

rip easily

Quality-Overall11%

Cheap

Balloons cheap quality

Poor Quality

Strength8%−0.04

not sturdy

flimsy

Just very fragile

Advertised Vs Actual Product7%−0.04

not as advertised

Not like the picture

This item was not as described

Love

Color21%+1.76

Color is accurate

Beautiful colors

Bright Colors

Quality-Overall17%

Product is great as expected no issues

A+ quality

Good Quality and Perfect of Birthday

Value For Money10%+0.88

Great value

Definitely worth the money

Good value for the price

Advertised Vs Actual Product7%−0.04

looked exactly like the pictures

Better than anticipated

Just as described

Material Quality5%+0.49

is a good material very durable

the material is a good cloth material

The Material is great

Return

3.5% Return rate 60% Fixable by listing

Size-Overall22%█▇▆▅▇▅

It does not cover a regular size table

Smaller Than Expected

It is quite big

Color18%▃██▆▇▇

The colors were a lot lighter than pictured

Absolutely filthy, covered in gray

My only comment is that the colors were a bit lighter than expected

Value For Money12%▅▆██▅▅
Advertised Vs Actual Product9%█▅▇▇▆▇

not as advertised

Not like the picture

This item was not as described

Quality-Overall6%█▄▃▄▆▅

Cheap

Balloons cheap quality

Poor Quality

FAQ

Common Mermaid Backdrop questions

Answered from the same tracked data.