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Matx

Fail

Buyers convert on only 0.4% of searches, so Matx is a Fail.

Flapen Score
33
33 / 100
Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 43
Market size
$126K/yr358K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
59%top-5 click share · 9 brands · 53 sellers

Flapen Score

Matx against its category

The dotted line is the Electronics average. Past it, Matx is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matx market on Amazon at a glance

Shoppers on Amazon United States searched for Matx 358K times last year and spent an estimated $126K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
0.4%
Market size, estimated
$126Ka year
Peak month
December1.7× the quietest month
Top search term
mini pc case102K searches a year

02 · Price

A sale here is worth $87.94.

Listings sell for $87.94 on average, from $30.54 to $308.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $87.94 that is $9K to $22K a year per listing.

Average price
$87.94inside the $15 to $100 sweet spot
Price range
$30.54–$308.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within External Components. It carries 806 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#129in External Components
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
22

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Matx products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

53

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

6%

  • Brand 151%
  • Brand 226%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Matx search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Matx search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini pc case102K/yr
  • cooler master case72K/yr
  • matx34K/yr
  • mini atx16K/yr
  • thermaltake pc case20K/yr
  • cube pc case12K/yr
  • cooler master masterbox q300l14K/yr
  • small micro atx case10K/yr
  • cooler master pc case10K/yr
  • cooler master q300l10K/yr

Reviews and returns

What reviews say buyers love and hate about Matx

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Design-Overall”
18%of negative reviews mention “Size-Overall”
4.9%of orders come back
“it would NOT fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Matx questions

Answered from the same tracked data.