matter power strip
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$39.54avg listing price — sweet spot $15–$100
Price range
Incredible$24.23–$97.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,339.75avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, matter power strip is a $49K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
matter power strip market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #535
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 6.7%
- Avg brand age
- 46 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
17
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
5%
- Tapo51%
- Kasa Smart18%
- XENON15%
- UseeLink6%
- ZOOZ4%
- Amazon Basics3%
- Open — no brand owns it (2 brands, 5%)
Demand
Weekly Amazon search volume, last 28 weeks — -5.5% search growth over the last 90 days.Top matter power strip search terms
- zigbee power strip14K/yr
- matter power strip8K/yr
- tapo power strip7K/yr
- tapo p316m2K/yr
- zwave power strip3K/yr
Top matter power strip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M
Tapo$43.394.6★267 rev
Kasa Smart Plug Power Strip HS300 Surge Protector with 6 Individually Controlled Smart Outlets and 3 USB Ports Works with Alexa & Google Home No Hub Required
Kasa Smart$40.354.6★9,457 rev
ZigBee Smart Power Strip Surge Protector Smart Fast Charge 4 Individually Controlled Outlets Compatible with Alexa Google Home Phiilps HUE Black
XENON$34.333.7★12 rev
TP-Link Tapo Smart Plug Outlet Extender Surge Protector 18W Fast Charging 3 Individual Smart Outlets 1x USB-C & 2X USB-A Smart Night Light Works w/Apple HomeKit Alexa & Google Home Tapo P306
Tapo$31.844.6★613 rev
kasa smart Plug Power Strip KP303 Surge Protector with 3 Individually Controlled Smart Outlets and 2 USB Ports Works with Alexa & Google Home No Hub Required White
Kasa Smart$24.234.6★16,411 rev
Newest
by launch date
THIRDREALITY Smart Dual Plug 2 Pack Zigbee 2-in-1 Smart Outlet with Independent Control and Power Monitoring Zigbee Repeater Compatible with Home Assistant(ZHA/Z2M) SmartThings Homey
THIRDREALITY$36.75144 rev
Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M
Tapo$43.39267 rev
Matter Smart Power Strip Works with Apple HomeKit Siri Alexa Google Assistant with 4 Individually Controlled AC Outlets & 2 USB 2 Type-C Ports Multi-Plug Extender for Home Office-Black
UseeLink$32.6448 rev
Matter Smart Power Strip Works with Apple HomeKit Siri Alexa Google Assistant with 4 Individually Controlled AC Outlets Multi-Plug Extender for Home Office (Matter Upgrade -White)
UseeLink$32.3148 rev
ZigBee Smart Power Strip Surge Protector Smart Fast Charge 4 Individually Controlled Outlets Compatible with Alexa Google Home Phiilps HUE Black
XENON$34.3312 rev
Trending
90-day click momentum
XENON ZigBee Smart Power Strip Surge Protector with 4 Individually Controlled Smart Outlets and 2 USB Ports Compatible with Alexa Google Home 5Feet Extension Cord
XENON$34.124.3★
Matter Smart Power Strip Works with Apple HomeKit Siri Alexa Google Assistant with 4 Individually Controlled AC Outlets & 2 USB 2 Type-C Ports Multi-Plug Extender for Home Office-Black
UseeLink$32.643.9★
Amazon Basics Smart Plug Power Strip with 6 Individually Controlled Outlets and 3 USB Ports (2 USB-A and 1 USB-C) WiFi Works with Alexa Only 2.4 GHz No Hub Required White
Amazon Basics$34.914.4★
ZigBee Smart Power Strip Surge Protector Smart Fast Charge 4 Individually Controlled Outlets Compatible with Alexa Google Home Phiilps HUE Black
XENON$34.333.7★
THIRDREALITY Smart Dual Plug 2 Pack Zigbee 2-in-1 Smart Outlet with Independent Control and Power Monitoring Zigbee Repeater Compatible with Home Assistant(ZHA/Z2M) SmartThings Homey
THIRDREALITY$36.754.4★
What buyers say about matter power strip
What buyers praise and complain about, mined from review topics.What buyers love
“I can easily connect multiple devices”
“Easy to install”
“Love the Kasa Smart Plugs”
“Works as advertised”
“Easy and convenient”
“Worth it”
“Excellent product”
“are fully compatible with Home Assistant via Zigbee2MQTT”
“I also love how quickly it charges my phone”
“Works like it should”
What buyers complain about
“it lost connection”
“Did not even last 6 months”
“USB ports do not work”
“nothing works”
“Too expensive to be having this issue”
“Unusual quality issue for me”
“installation challenging”
“There are NO instructions in the mobile app”
“Does not integrate well with Home Assistant”
“Does not integrate well with smart homes unless you want to lock into their proprietary system”
Top return reasons
Common questions
- Is matter power strip profitable to sell on Amazon United States?
- The niche generates $49K/yr across 12 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the matter power strip niche?
- 8 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in matter power strip?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Socket/Port/Plug. The return rate is 4.1%.
- What does it cost to enter the matter power strip niche?
- Listings span $24.23–$97.78; the average listing price is $39.54 (sweet spot $15–$100). The average incumbent carries 2,340 reviews — the moat a new listing must climb.