Is mario stickers profitable to sell on Amazon United States?

The niche generates $154K/yr across 30 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the mario stickers niche?

27 brands and 49 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in mario stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Advertised Vs Actual Product. The return rate is 0.7%.

When does demand for mario stickers peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the mario stickers niche?

Listings span $4.07–$12.15; the average listing price is $7.67 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.

mario stickers

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($4.07–$12.15) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great113.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Great49%

top-5 brand share — no brand owns this niche

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$154K

$154K/yr · 268K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.67

avg listing price — sweet spot $15–$100

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Price range

Bad$4.07–$12.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, mario stickers is a $154K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

mario stickers market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $153K–$192K; units × avg price
Conversion rate: 7.5%
Avg BSR: #777
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 1.9%
Avg brand age: 29 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

45%

Top 20: 88%

Open market

45%

YINFENGKANHAI15%
Super Mario Brothers10%
AmaaLeaf9%
XSMIN7%
YONGAI7%
FGY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top mario stickers search terms

mario stickers126K/yr -21.7%9.0% conv.
super mario stickers48K/yr -18.5%6.8% conv.
yoshi stickers12K/yr +13.8%5.1% conv.
mario galaxy stickers7K/yr +45.9%5.4% conv.
mario kart stickers14K/yr -26.2%4.3% conv.
super mario galaxy stickers5K/yr +10.5%5.0% conv.
mario stickers for kids11K/yr -25.4%9.9% conv.
mario sticker8K/yr -13.5%4.8% conv.
rosalina stickers4K/yr +42.9%1.7% conv.
mario bros stickers7K/yr -22.2%5.8% conv.

All search terms

Top mario stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100pcs Cartoon Super Mario BROS. Stickers for Kids Vinyl Waterproof Mario Decal for Water Bottle Laptop Toy Sticker for DIY Decorate Bumper Phone Hard Hat Kids Teens Gifts (Mar100)

YINFENGKANHAI$7.324.7★50 rev

UPD Super Mario 4 Sheet Sticker Pad 300 Plus Stickers (1 Set)

Super Mario Brothers$4.074.8★357 rev

50Pcs Cartoon Mario Stickers for Kids Vinyl Waterproof Game Decal for Water Bottle Laptop Sticker for DIY Decorate Bumper Phone Hard Hat Kids Teens Gifts (MLA)

XSMIN$5.684.4★75 rev

100Pcs Mario Sticker for Kids Cute Cartoon Waterproof Vinyl Decal for Teen Girl Water Bottle Skateboard Notebook Phone Guitar Bike Helmet

YONGAI$7.504.7★293 rev

100Pcs Mario Galaxy Stickers Set Cute Waterproof Sticker DIY Decoration of Items Like Notebooks Phone Water Bottles and Helmets Great Party Favors for Movie Fans

FGY$10.025.0★4 rev

Newest

by launch date

100pcs Cartoon Stickers for Kids Water Bottle Cool Video Game Vinyl Waterproof Decal for Girl Teen Adult Laptop Phone Skateboard Guitar Luggage Notebook Helmet

WANVAE$4.910 rev

2mo ago

100Pcs Mario Galaxy Stickers Set Cute Waterproof Sticker DIY Decoration of Items Like Notebooks Phone Water Bottles and Helmets Great Party Favors for Movie Fans

FGY$10.024 rev

2mo ago

36 Pieces Make-a-face Stickers Pack Mixed & Matched with 12 Designed Characters(3 of Each) Stickers Make Your Own Stickers for Kids Teens Party Decoration Reward Decor Gift Idea 686

Tabitgs$12.097 rev

3mo ago

Super Mario Make-a-Face Stickers 24 Sheets DIY Mix and Match Mario Character Stickers Waterproof Vinyl Mario Luigi Peach Bowser Stickers for Teens Party Favors Rewards Craft Activities

XINCOOL$8.1114 rev

3mo ago

50PCS Game Stickers Hot Cartoon Vinyl Sticker for Water Bottle Laptop Phone Scrapbooking Journaling for Adults Teens for Party Supply Favor Decor (f)

MAXSNOW$5.4325 rev

4mo ago

What buyers say about mario stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience28%

“FUN”

Quality-Overall16%

“Good quality”

Adhesion/Stickiness8%

“they stick well”

Value For Money8%

“value for price”

Ease Of Use6%

“Easy to use”

Gifting Purpose5%

“Great price for tons of Mario stickers great for gift bags”

Size-Overall5%

“are perfect size”

Color5%

“The colors are bright”

Design-Overall3%

“The designs are great”

Collectibles3%

“Nice collection”

What buyers complain about

Adhesion/Stickiness26%

“Lots of stickers some stickers are a little cheap”

Size-Overall20%

“all different plus so much bigger than we expected”

Advertised Vs Actual Product7%

“it seemed less than described”

Water Resistance4%

“Definitely NOT waterproof”

Quality-Overall3%

“Poor quality”

Color3%

“My issue is the color”

Ease Of Use3%

“They're a little difficult to peel apart”

Design-Overall1%

“the design peeled off”

Print Quality1%

“These Mario Maker Sticker Sheets arent a good value considering the poor print quality”

Value For Money1%

“it's a smidge overpriced”

Top return reasons

Size-Overall32%

Advertised Vs Actual Product17%

Adhesion/Stickiness16%

Value For Money13%

Quality-Overall5%