Marine Binoculars

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $942K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+21.5%

Conversion, latest week

2.3%

Market size, estimated

$942Ka year

Peak month

October6.8× the quietest month

Top search term

celestron binocular50K searches a year

Listings sell for $208.33 on average, from $23.21 to $1458.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $208.33 that is $0 to $21K a year per listing.

Average price

$208.33above the $15 to $100 sweet spot

Price range

$23.21–$1458.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$21K

Returns

5.4%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #218 within Binoculars & Scopes. It carries 2,028 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#218in Binoculars & Scopes

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,028per listing

Listings tracked

57

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months