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Mardi Gras Backdrop

Fail

Demand is soft, at -78.9% this quarter, so Mardi Gras Backdrop is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$9K/yr42K searches / yr
90-day growth
-78.9%search demand this quarter
Competition
43%top-5 click share · 22 brands · 29 sellers

Flapen Score

Mardi Gras Backdrop against its category

The dotted line is the Electronics average. Past it, Mardi Gras Backdrop is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mardi Gras Backdrop market on Amazon at a glance

Shoppers on Amazon United States searched for Mardi Gras Backdrop 42K times last year and spent an estimated $9K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -78.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-78.9%
Conversion, latest week
1.3%
Market size, estimated
$9Ka year
Peak month
February14.9× the quietest month
Top search term
mardi gras backdrop32K searches a year

02 · Price

A sale here is worth $15.51.

Listings sell for $15.51 on average, from $4.05 to $40.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.51 that is $0 to $2K a year per listing.

Average price
$15.51inside the $15 to $100 sweet spot
Price range
$4.05–$40.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #13,208 within Lighting & Studio. It carries 140 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
27.6%
Average rank
#13,208in Lighting & Studio
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
140per listing
Listings tracked
28

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mardi Gras Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

29

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

43%

Top 20: 90%

Open market

39%

  • Brand 114%
  • Brand 213%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Mardi Gras Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 14.9×

Search terms

Top Mardi Gras Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras backdrop32K/yr
  • mardi gras backdrop 10x105K/yr
  • mardi gras photo backdrop5K/yr

Reviews and returns

What reviews say buyers love and hate about Mardi Gras Backdrop

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
50%of negative reviews mention “Color”
3.9%of orders come back
“was a little annoying that the fleur de lis got tangled with the colors”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mardi Gras Backdrop questions

Answered from the same tracked data.