Is magic keyboard 13 profitable to sell on Amazon United States?

The niche generates $320K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (33/100).

How competitive is the magic keyboard 13 niche?

5 brands and 54 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in magic keyboard 13?

Top complaints mined from reviews: Durability, Quality-Overall, Magnetic Strength/Adsorption. The return rate is 13.7% — above our launch gate.

When does demand for magic keyboard 13 peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the magic keyboard 13 niche?

Listings span $58.52–$275.67; the average listing price is $135.29 (sweet spot $15–$100). The average incumbent carries 867 reviews — the moat a new listing must climb.

magic keyboard 13

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good867.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$135.29

avg listing price — sweet spot $15–$100

Market size

Good$320K

$320K/yr · 72K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Price range

Bad$58.52–$275.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Returns

Bad13.7%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, magic keyboard 13 is a $320K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

magic keyboard 13 market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $271K–$338K; units × avg price
Conversion rate: 3.3%
Avg BSR: #208
Page quality: 0%
Prime: 91%
Sponsored: 73%
Out of stock: 1.0%
Avg brand age: 28 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Logitech86%
ESR7%
Apple3%
runelk2%
Belkin2%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -7.6% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top magic keyboard 13 search terms

logitech combo touch ipad pro 1119K/yr -10.7%2.8% conv.
logitech ipad pro 11 keyboard case16K/yr -26.7%2.8% conv.
ipad pro 11 m4 keyboard6K/yr +83.7%0.4% conv.
ipad pro 11 inch case with keyboard m47K/yr +122.9%0.1% conv.
combo touch for ipad pro7K/yr -18.1%3.0% conv.
logitech ipad pro keyboard3K/yr -14.3%1.0% conv.
ipad pro 11 inch case with keyboard logitech2K/yr -31.3%2.2% conv.
logitech keyboard ipad pro 112K/yr -13.1%0.4% conv.
ipad pro logitech keyboard case2K/yr -37.4%1.4% conv.
logitech combo touch ipad pro3K/yr -10.6%2.2% conv.

All search terms

Top magic keyboard 13 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Logitech Combo Touch iPad Pro 11-inch (M4 & M5)(2024 & 2025) Keyboard Case - Detachable Backlit Keyboard with Kickstand Comfortable Typing Multi-use Mode - Midnight Black

Logitech$191.873.6★359 rev

Logitech Combo Touch iPad Pro 11-inch (1st 2nd 3rd 4th gen - 2018 2020 2021 2022) Keyboard Case - Detachable Backlit Keyboard Click-Anywhere Trackpad - Oxford Gray; USA Layout

Logitech$147.594.4★2,560 rev

Logitech Combo Touch iPad Pro 13-inch (M4 & M5)(2024 & 2025) Keyboard Case - Detachable Backlit Keyboard with Kickstand Comfortable Typing Multi-use Mode - Midnight Black

Logitech$224.393.8★465 rev

Logitech Flip Folio Keyboard Case for iPad Pro 11-inch (M4 & M5) & iPad Air 11-inch (M2 M3 & M4)(5th Gen) - Protective & Stowable Bluetooth Keyboard Case Multi-Device - Midnight Black

Logitech$124.894.3★134 rev

ESR for iPad Pro 11 (M5/M4 2025/2024) Case with Keyboard Magnetic Detachable Keyboard Portrait/Landscape Modes Large Click-Anywhere Trackpad Backlit Keys Shift Series Dark Gray

ESR$82.374.3★651 rev

Newest

by launch date

ESR for iPad Pro 11 (M5/M4 2025/2024) Case with Keyboard Magnetic Detachable Keyboard Portrait/Landscape Modes Large Click-Anywhere Trackpad Backlit Keys Shift Series Dark Gray

ESR$82.37651 rev

9mo ago

Logitech Flip Folio Keyboard Case for iPad Pro 11-inch (M4 & M5) & iPad Air 11-inch (M2 M3 & M4)(5th Gen) - Protective & Stowable Bluetooth Keyboard Case Multi-Device - Midnight Black

Logitech$124.89134 rev

1y ago

Belkin Pro Keyboard Case w/Magnetic Stand Backlit Bluetooth Keyboard Multi-Gesture Controls Magnetic Apple Pencil Storage Compatibility & Multimedia Keys for iPad Pro 11 (M4/M5) - Black

Belkin$119.81219 rev

1y ago

Logitech Combo Touch iPad Pro 11-inch (M4 & M5)(2024 & 2025) Keyboard Case - Detachable Backlit Keyboard with Kickstand Comfortable Typing Multi-use Mode - Midnight Black

Logitech$191.87359 rev

2y ago

Logitech Combo Touch iPad Pro 13-inch (M4 & M5)(2024 & 2025) Keyboard Case - Detachable Backlit Keyboard with Kickstand Comfortable Typing Multi-use Mode - Midnight Black

Logitech$224.39465 rev

2y ago

What buyers say about magic keyboard 13

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Quality Product”

Value For Money13%

“Great value”

Ease Of Use6%

“The screen adjustment is easy to use”

Design-Overall5%

“Design is good”

Strength4%

“well constructed”

Touch/Button Controls4%

“The touchpad gestures are also really good”

Advertised Vs Actual Product4%

“Same as advertised”

Durability4%

“Durable”

Connectivity-Overall3%

“the connection is fast and reliable”

Assembly/Installation3%

“Easy install and works as advertised”

What buyers complain about

Durability11%

“durability is terrible”

Quality-Overall8%

“Poor Quality Control”

Magnetic Strength/Adsorption7%

“The magnet isnt as strong as I thought it was”

Size-Overall7%

“Different sizes meeded”

Value For Money6%

“Little expensive for what you get”

Functionality-Overall5%

“Product does not work properly”

Connectivity-Overall5%

“The actual issue was the lag with the Bluetooth connection”

Weight Heavy5%

“It's heavier than it should be”

Charging4%

“it didnt even happen during a charging session”

Strength3%

“Not as sturdy as it seems”

Top return reasons

Size-Overall26%

Compatibility-Overall16%

Functionality-Overall9%

Magnetic Strength/Adsorption7%

Weight Heavy7%

Connectivity-Overall6%