Magic Keyboard 13
FailThe top 5 brands take 100% of clicks, so Magic Keyboard 13 is a Fail.
- Flapen Score
- 33 / 100Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 4333
- Market size
- $320K/yr72K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 54 sellers
Flapen Score
Magic Keyboard 13 against its category
The dotted line is the Electronics average. Past it, Magic Keyboard 13 is stronger. Inside it, weaker.
Market
The Magic Keyboard 13 market on Amazon at a glance
Shoppers on Amazon United States searched for Magic Keyboard 13 72K times last year and spent an estimated $320K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $320Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- logitech combo touch ipad pro 1119K searches a year
02 · Price
A sale here is worth $135.29.
Listings sell for $135.29 on average, from $58.52 to $275.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $135.29 that is $14K to $34K a year per listing.
- Average price
- $135.29above the $15 to $100 sweet spot
- Price range
- $58.52–$275.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $14K–$34K
- Returns
- 13.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #208 within Tablet Accessories. It carries 867 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 91%
- Out of stock, average day
- 1.0%
- Average rank
- #208in Tablet Accessories
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 867per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Magic Keyboard 13 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Logitech Combo Touch iPad Pro 11-inch (M4 & M5)(2024 & 2025) Keyboard Case - Detachable Backlit Keyboard with Kickstand Comfortable Typing Multi-use Mode - Midnight Black
- Price
- $191.87
- Rating
- 3.6/5
- Reviews
- 359
- Age
- 2y ago

Logitech Combo Touch iPad Pro 11-inch (1st 2nd 3rd 4th gen - 2018 2020 2021 2022) Keyboard Case - Detachable Backlit Keyboard Click-Anywhere Trackpad - Oxford Gray; USA Layout
- Price
- $147.59
- Rating
- 4.4/5
- Reviews
- 2,560
- Age
- 5y ago

Logitech Combo Touch iPad Pro 13-inch (M4 & M5)(2024 & 2025) Keyboard Case - Detachable Backlit Keyboard with Kickstand Comfortable Typing Multi-use Mode - Midnight Black
- Price
- $224.39
- Rating
- 3.8/5
- Reviews
- 465
- Age
- 2y ago

Logitech Flip Folio Keyboard Case for iPad Pro 11-inch (M4 & M5) & iPad Air 11-inch (M2 M3 & M4)(5th Gen) - Protective & Stowable Bluetooth Keyboard Case Multi-Device - Midnight Black
- Price
- $124.89
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 1y ago

ESR for iPad Pro 11 (M5/M4 2025/2024) Case with Keyboard Magnetic Detachable Keyboard Portrait/Landscape Modes Large Click-Anywhere Trackpad Backlit Keys Shift Series Dark Gray
- Price
- $82.37
- Rating
- 4.3/5
- Reviews
- 651
- Age
- 9mo ago
Trending
estimated 90-day click momentum
ESR for iPad Pro 11 (M5/M4 2025/2024) Case with Keyboard Magnetic Detachable Keyboard Portrait/Landscape Modes Large Click-Anywhere Trackpad Backlit Keys Shift Series Dark Gray
- Price
- $82.37
- Rating
- 4.3/5
- Reviews
- 651
- Age
- 9mo ago

Apple iPad Magic Keyboard Case for iPad Pro 11-inch (M4 and M5) Great Typing Experience Built-in Trackpad Function Row US English - Black
- Price
- $275.67
- Rating
- 4.5/5
- Reviews
- 1,503
- Age
- 2y ago

Logitech Combo Touch iPad Pro 13-inch (M4 & M5)(2024 & 2025) Keyboard Case - Detachable Backlit Keyboard with Kickstand Comfortable Typing Multi-use Mode - Midnight Black
- Price
- $224.39
- Rating
- 3.8/5
- Reviews
- 465
- Age
- 2y ago

Keyboard Case for iPad Air 11-inch (M4 2026/M3 2025/M2 2024) & iPad Pro 11 inch(1st/2nd/3rd/4th Generation)Magic-Style Magnetic Keyboard Case with Multi-Touch Trackpad for 10.9 iPad Air 4th/5th Gen.
- Price
- $85.20
- Rating
- 4.4/5
- Reviews
- 2,875
- Age
- 3y ago

Logitech Combo Touch iPad Pro 11-inch (1st 2nd 3rd 4th gen - 2018 2020 2021 2022) Keyboard Case - Detachable Backlit Keyboard Click-Anywhere Trackpad - Oxford Gray; USA Layout
- Price
- $147.59
- Rating
- 4.4/5
- Reviews
- 2,560
- Age
- 5y ago
Newest
by launch date
ESR for iPad Pro 11 (M5/M4 2025/2024) Case with Keyboard Magnetic Detachable Keyboard Portrait/Landscape Modes Large Click-Anywhere Trackpad Backlit Keys Shift Series Dark Gray
- Price
- $82.37
- Rating
- 4.3/5
- Reviews
- 651
- Age
- 9mo ago

Logitech Flip Folio Keyboard Case for iPad Pro 11-inch (M4 & M5) & iPad Air 11-inch (M2 M3 & M4)(5th Gen) - Protective & Stowable Bluetooth Keyboard Case Multi-Device - Midnight Black
- Price
- $124.89
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 1y ago

Belkin Pro Keyboard Case w/Magnetic Stand Backlit Bluetooth Keyboard Multi-Gesture Controls Magnetic Apple Pencil Storage Compatibility & Multimedia Keys for iPad Pro 11 (M4/M5) - Black
- Price
- $119.81
- Rating
- 4.0/5
- Reviews
- 219
- Age
- 1y ago

Logitech Combo Touch iPad Pro 11-inch (M4 & M5)(2024 & 2025) Keyboard Case - Detachable Backlit Keyboard with Kickstand Comfortable Typing Multi-use Mode - Midnight Black
- Price
- $191.87
- Rating
- 3.6/5
- Reviews
- 359
- Age
- 2y ago

Logitech Combo Touch iPad Pro 13-inch (M4 & M5)(2024 & 2025) Keyboard Case - Detachable Backlit Keyboard with Kickstand Comfortable Typing Multi-use Mode - Midnight Black
- Price
- $224.39
- Rating
- 3.8/5
- Reviews
- 465
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
54
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Logitech86%
- ESR7%
- Apple3%
- runelk2%
- Belkin2%
Demand
Magic Keyboard 13 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Magic Keyboard 13 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- logitech combo touch ipad pro 1119K/yr
- logitech ipad pro 11 keyboard case16K/yr
- ipad pro 11 m4 keyboard6K/yr
- ipad pro 11 inch case with keyboard m47K/yr
- combo touch for ipad pro7K/yr
- logitech ipad pro keyboard3K/yr
- ipad pro 11 inch case with keyboard logitech2K/yr
- logitech keyboard ipad pro 112K/yr
- ipad pro logitech keyboard case2K/yr
- logitech combo touch ipad pro3K/yr
Reviews and returns
What reviews say buyers love and hate about Magic Keyboard 13
We read the reviews and the return reasons for every product selling here.
“durability is terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic Keyboard 13 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









