Is macro pad profitable to sell on Amazon United States?

The niche generates $173K/yr across 33 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (49/100).

How competitive is the macro pad niche?

21 brands and 53 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in macro pad?

Top complaints mined from reviews: Software/Application, Durability, Touch/Button Controls. The return rate is 3.9%.

When does demand for macro pad peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the macro pad niche?

Listings span $13.47–$172.63; the average listing price is $50.35 (sweet spot $15–$100). The average incumbent carries 1,539 reviews — the moat a new listing must climb.

macro pad

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Great$50.35

avg listing price — sweet spot $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$13.47–$172.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,539.3

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay$173K

$173K/yr · 490K searches

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, macro pad is a $173K/yr Amazon United States market (490K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

macro pad market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $201K–$252K; units × avg price
Conversion rate: 0.7%
Avg BSR: #329
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.9%
Avg brand age: 41 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

43%

Top 20: 87%

Open market

39%

VSDINSIDE17%
BTXETUEL13%
LUKCOZMO9%
SIKAI CASE9%
HUION7%
Razer6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top macro pad search terms

macro pad143K/yr -14.7%0.7% conv.
macro keyboard67K/yr -15.6%0.7% conv.
macropad49K/yr -5.9%0.6% conv.
macro keypad54K/yr -10.1%0.8% conv.
programmable keypad47K/yr -16.4%1.0% conv.
programmable keyboard32K/yr -8.7%0.5% conv.
trading keyboard15K/yr -2.9%0.2% conv.
shortcut keyboard20K/yr -25.5%0.5% conv.
qmk macro pad5K/yr +12.6%0.4% conv.
macro keys7K/yr -17.6%0.8% conv.

All search terms

Top macro pad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VSDINSIDE Macro Keypad Stream Controller Deck Gaming Streaming Shortcut Keyboard 18 Programmable Keys Customizable Visual AI Pad USB Soundboard for OBS YouTube Desk Office Setup Laptop PC Mac

VSDINSIDE$53.314.4★599 rev

SIKAI CASE Programmable Macro Keyboard 6 Key Macro Mechanical Gaming Macro Keypad Custom Knob KeyPad Hot swappable Switch Gaming Keyboard Wired programmable keypad with Drawing Programming Video

SIKAI CASE$18.674.0★179 rev

Macro Pad Macropad Programmable Keypad Customized 12-Key Mini Mechanical Gaming One Handed Keyboard RGB OSU Micro Keyboard Knob Wireless Receiver&Type C 1m Cable(Update Software in USB Drive Black)

LUKCOZMO$32.103.8★121 rev

HUION Keydial Mini Bluetooth Programmable Keypad with Dial 18 Shortcut Keys

HUION$40.094.2★632 rev

Razer Tartarus V2 Gaming Keypad: Mecha Membrane Key Switches - One Handed Keyboard - 32 Programmable Keys - Customizable Chroma RGB Lighting - Programmable Macros - Snap Tap - Black

Razer$68.264.3★12,639 rev

Newest

by launch date

TreasLin VSDinside Stream Controller Deck with 18 Customizable Macro Keys to Trigger Actions in OBS Twitch YouTube for Content Creators Stream Dock Compatible with PC & Mac N1 Black Macro Keypad

TreasLin$59.4155 rev

7mo ago

ActionRing Streaming Macro Keypad Stream Controller Deck Gaming Shortcut Keyboard with 6 Customizable LCD Shortcut Keys 3 Buttons and 3 Dials Trigger Actions in OBS/Twitch/YouTube For office workers and Content creaters Windows 10/Mac14.0 (N3 Black)

ActionRing$50.5485 rev

9mo ago

VSDINSIDE K1 Pro Macro Keyboard Wired Only Full-Key Programmable On-Board Keypad Custom Gaming Streaming Mechanical Keyboards with Screen & Knob Gasket RGB Backlit Hot Swappable Shortcut Pad

VSDINSIDE$77.87109 rev

9mo ago

Doohoeek Tri-Mode Programmable Keyboard (BT/2.4G/Wired) Bluetooth Shortcuts Keyboard with 25 Custom Keys & Shortcuts Stickers & Backlit Wireless Macro Keypad for Windows Graphic Editing & Office

Doohoeek$44.1432 rev

11mo ago

Keychron K0 Max Wireless Low-Profile Number Pad QMK/VIA Programmable Hot-Swappable Banana Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Polling Rate with Knob for Windows/Mac

Keychron$58.1472 rev

11mo ago

What buyers say about macro pad

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“great build quality”

Value For Money13%

“Great deal”

Ease Of Use10%

“it really has come in handy”

Touch/Button Controls9%

“buttons are responsive”

Software/Application8%

“The app is easy to use”

Assembly/Installation6%

“Installation was quick”

Advertised Vs Actual Product4%

“It's as advertised”

Design-Overall4%

“the design is sleek”

Durability2%

“like it will last”

Connectivity-Overall2%

“Simple to connect”

What buyers complain about

Software/Application17%

“clunky software”

Durability12%

“Doesnt last”

Touch/Button Controls10%

“However, those buttons are EXTREMELY sensitive”

Quality-Overall5%

“Cheaply made”

Value For Money4%

“It's a little pricey”

Connectivity-Overall3%

“To hard to connect”

Functionality-Overall3%

“This barely works”

Noise Level3%

“This device is loud”

Assembly/Installation2%

“Could not set up”

Instructions/User Manual/Troubleshooting2%

“No product manual”

Top return reasons

Functionality-Overall17%

Compatibility-Overall14%

Software/Application12%

Connectivity-Overall8%

Touch/Button Controls8%

Size-Overall7%