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Macbook Screen Cleaner

Fail

Demand is soft, at -18.4% this quarter, so Macbook Screen Cleaner is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$132K/yr91K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
64%top-5 click share · 10 brands · 37 sellers

Flapen Score

Macbook Screen Cleaner against its category

The dotted line is the Electronics average. Past it, Macbook Screen Cleaner is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Screen Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Macbook Screen Cleaner 91K times last year and spent an estimated $132K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
12.3%
Market size, estimated
$132Ka year
Peak month
September1.6× the quietest month
Top search term
macbook screen cleaner60K searches a year

02 · Price

A sale here is worth $11.89.

Listings sell for $11.89 on average, from $4.84 to $19.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.89 that is $6K to $9K a year per listing.

Average price
$11.89under the $15 to $100 sweet spot
Price range
$4.84–$19.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #68 within Cleaning. It carries 14,240 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#68in Cleaning
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
14,240per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Macbook Screen Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

37

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • Brand 140%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Macbook Screen Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Macbook Screen Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macbook screen cleaner60K/yr
  • mac screen cleaner15K/yr
  • macbook pro screen cleaner6K/yr
  • apple screen cleaner6K/yr
  • macbook air screen cleaner4K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Screen Cleaner

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Ease Of Cleaning”
0.3%of orders come back
“worse cleaner ever”
A buyer, on “Ease Of Cleaning”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Macbook Screen Cleaner questions

Answered from the same tracked data.