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53

macbook neo keyboard cover

Worth a look

Shows demand growing +98.2% this quarter, but a small market ($30K/yr) keeps it on the watch list.

Market size 7Growth 90Conversion 55Competition 63Returns 47Price range 55Avg price 33Brand share 58Review moat 69Quality gap 52

Growth

Great+98.2%

90-day search growth — must beat 0% to launch

Review moat

Good730.41

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.88–$26.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Avg price

Okay$9.94

avg listing price — sweet spot $15–$100

Market size

Bad$30K

$30K/yr · 66K searches

According to Flapen's Amazon United States niche tracking, macbook neo keyboard cover is a $30K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

macbook neo keyboard cover market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$25K–$30K
units × avg price
Conversion rate
4.5%
Avg BSR
#107
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
6.6%
Avg brand age
36 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

16

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

47%

Top 20: 82%

Open market

24%

  • UPPERCASE26%
  • ProElife15%
  • EooCoo14%
  • Se7enline9%
  • AROC6%
  • CaseBuy6%

Demand

Weekly Amazon search volume, last 10 weeks — +98.2% search growth over the last 90 days.
3K2KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top macbook neo keyboard cover search terms

  • macbook neo keyboard cover43K/yr
  • macbook neo keyboard skin11K/yr
  • mac neo keyboard cover5K/yr
  • macbook neo keyboard3K/yr
  • keyboard cover macbook neo2K/yr
  • macbook neo keyboard protector3K/yr
All search terms

Top macbook neo keyboard cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$4K16%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about macbook neo keyboard cover

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Fits as advertised”

Drop/Impact Protection9%

“Protective”

Quality-Overall8%

“The build quality feels solid”

Ease Of Use6%

“easy to clean”

Value For Money5%

“Awesome price”

Color4%

“Love the color”

Durability4%

“Overall the case feels durable”

Advertised Vs Actual Product3%

“As advertised”

Assembly/Installation3%

“Easy to install”

Ease Of Cleaning3%

“Easy to clean”

What buyers complain about

Thickness9%

“really thin material”

Size-Overall8%

“Did not fit”

Quality-Overall7%

“Low quality”

Ease Of Use7%

“No good way to apply it”

Color5%

“color is off”

Touch/Button Controls4%

“However, it does make the keys noticeably harder to press”

Adhesion/Stickiness4%

“that affected the adhesive or cling somehow”

Value For Money3%

“You can probably find a better product at a cheaper price point that doesn't have this issue”

Advertised Vs Actual Product3%

“False advertising”

Material Quality2%

“really thin material”

Top return reasons

Size-Overall49%
Compatibility-Overall12%
Functionality-Overall5%
Advertised Vs Actual Product5%
Color4%
Material Quality4%
Value For Money4%
Quality-Overall3%
Adhesion/Stickiness2%
Ease Of Use1%

Common questions

Is macbook neo keyboard cover profitable to sell on Amazon United States?
The niche generates $30K/yr across 41 tracked products. 4 of 20 products launched in the last 360 days are still selling. 90-day search growth is +98.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the macbook neo keyboard cover niche?
16 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in macbook neo keyboard cover?
Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.3%.
What does it cost to enter the macbook neo keyboard cover niche?
Listings span $5.88–$26.08; the average listing price is $9.94 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.