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Macbook Air 13.6 Inch Case M2

Fail

Demand is soft, at -13.7% this quarter, so Macbook Air 13.6 Inch Case M2 is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$97K/yr159K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
37%top-5 click share · 20 brands · 32 sellers

Flapen Score

Macbook Air 13.6 Inch Case M2 against its category

The dotted line is the Electronics average. Past it, Macbook Air 13.6 Inch Case M2 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Air 13.6 Inch Case M2 market on Amazon at a glance

Shoppers on Amazon United States searched for Macbook Air 13.6 Inch Case M2 159K times last year and spent an estimated $97K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
2.4%
Market size, estimated
$97Ka year
Peak month
August2.6× the quietest month
Top search term
13.6 macbook air case53K searches a year

02 · Price

A sale here is worth $25.63.

Listings sell for $25.63 on average, from $9.70 to $56.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.63 that is $0 to $3K a year per listing.

Average price
$25.63inside the $15 to $100 sweet spot
Price range
$9.70–$56.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #182 within Bags, Cases & Sleeves. It carries 5,023 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
10.8%
Average rank
#182in Bags, Cases & Sleeves
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,023per listing
Listings tracked
47

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Macbook Air 13.6 Inch Case M2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

37%

Top 20: 75%

Open market

19%

  • Brand 145%
  • Brand 219%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 62%

Demand

Macbook Air 13.6 Inch Case M2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Macbook Air 13.6 Inch Case M2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 13.6 macbook air case53K/yr
  • incase macbook air 13 inch case35K/yr
  • lap top cover13K/yr
  • computer covers9K/yr
  • macbook air 13.6 inch case m220K/yr
  • otterbox macbook air 13 inch case6K/yr
  • macbook air 13 inch case heavy duty5K/yr
  • macbook 13.6 case4K/yr
  • mac air 13.6 inch laptop case3K/yr
  • macbook air 2022 13.6 inch case2K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Air 13.6 Inch Case M2

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Did not fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Macbook Air 13.6 Inch Case M2 questions

Answered from the same tracked data.