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Mac Charger Macbook Air

Fail

Shoppers spend an estimated $26K a year here, so Mac Charger Macbook Air is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$26K/yr8K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
72%top-5 click share · 12 brands · 22 sellers

Flapen Score

Mac Charger Macbook Air against its category

The dotted line is the Electronics average. Past it, Mac Charger Macbook Air is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mac Charger Macbook Air market on Amazon at a glance

Shoppers on Amazon United States searched for Mac Charger Macbook Air 8K times last year and spent an estimated $26K. The top 5 brands take 72% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
13.1%
Market size, estimated
$26Ka year
Peak month
August1.9× the quietest month
Top search term
macbook computer charger5K searches a year

02 · Price

A sale here is worth $24.44.

Listings sell for $24.44 on average, from $16.11 to $38.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $24.44 that is $0 to $2K a year per listing.

Average price
$24.44inside the $15 to $100 sweet spot
Price range
$16.11–$38.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #76 within Chargers & Adapters. It carries 3,280 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#76in Chargers & Adapters
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
3,280per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mac Charger Macbook Air products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

22

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

72%

Top 20: 100%

Open market

22%

  • Brand 132%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Mac Charger Macbook Air search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Mac Charger Macbook Air

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Charging”
33%of negative reviews mention “Durability”
3.4%of orders come back
“broke after one month”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mac Charger Macbook Air questions

Answered from the same tracked data.