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M2 Macbook Air Sleeve

Fail

Shoppers spend an estimated $36K a year here, so M2 Macbook Air Sleeve is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$36K/yr68K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
28%top-5 click share · 28 brands · 69 sellers

Flapen Score

M2 Macbook Air Sleeve against its category

The dotted line is the Electronics average. Past it, M2 Macbook Air Sleeve is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The M2 Macbook Air Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for M2 Macbook Air Sleeve 68K times last year and spent an estimated $36K. The top 5 brands take 69% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
2.4%
Market size, estimated
$36Ka year
Peak month
August2.1× the quietest month
Top search term
mac book bag12K searches a year

02 · Price

A sale here is worth $21.42.

Listings sell for $21.42 on average, from $9.99 to $88.66. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.42 that is $0 to $2K a year per listing.

Average price
$21.42inside the $15 to $100 sweet spot
Price range
$9.99–$88.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #93 within Bags, Cases & Sleeves. It carries 9,153 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#93in Bags, Cases & Sleeves
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
9,153per listing
Listings tracked
73

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top M2 Macbook Air Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

69

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

28%

Top 20: 62%

Open market

28%

  • Brand 149%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

M2 Macbook Air Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top M2 Macbook Air Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mac book bag12K/yr
  • macbook air 13 bag9K/yr
  • bag for macbook air 13 inch5K/yr
  • mac bag5K/yr
  • macbook air 13 inch soft case7K/yr
  • macbook air 13 inch sleeve with handle7K/yr
  • laptop bag macbook air 13 inch6K/yr
  • macbook air soft case4K/yr
  • macbook air carry case3K/yr
  • macbook 13.6 inch sleeve2K/yr

Reviews and returns

What reviews say buyers love and hate about M2 Macbook Air Sleeve

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
4.4%of orders come back
“A little loose”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common M2 Macbook Air Sleeve questions

Answered from the same tracked data.