Is lunar new year backdrop profitable to sell on Amazon United States?

The niche generates $25K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -94.2%. Flapen's verdict: Skip it (29/100).

How competitive is the lunar new year backdrop niche?

9 brands and 11 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 76% of demand.

When does demand for lunar new year backdrop peak?

Demand peaks in Jan–Feb; the busiest month runs 42.9× the quietest.

What does it cost to enter the lunar new year backdrop niche?

Listings span $6.68–$18.54; the average listing price is $13.86 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.

lunar new year backdrop

Skip it

Soft demand (-94.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible58.1

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.86

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay$6.68–$18.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Market size

Bad$25K

$25K/yr · 59K searches

Growth

Bad-94.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, lunar new year backdrop is a $25K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 29/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

lunar new year backdrop market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $17K–$21K; units × avg price
Conversion rate: 3.0%
Avg BSR: #14,089
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 30.1%
Avg brand age: 34 months
Avg seller age: 317 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

Laeacco30%
TENCOW16%
ZTHMOE12%
Wofawofa10%
BELECO9%
RUIZHUO6%
Open — no brand owns it (3 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -94.2% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 42.9×

Open Trend

Top lunar new year backdrop search terms

chinese backdrop7K/yr -52.0%1.1% conv.
lunar new year backdrop17K/yr -96.5%0.0% conv.
chinese new year backdrop11K/yr -96.8%2.3% conv.
lunar new year banner7K/yr -98.7%0.0% conv.
tet backdrop vietnamese 202611K/yr -99.4%0.0% conv.
vietnamese new year backdrop6K/yr -98.9%0.0% conv.

All search terms

Top lunar new year backdrop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Laeacco 3x5ft Vinyl Photography Backdrop Chinese Classical Theme Spring Festival Scene Photo Background Studio Props for New Year Family Decoration

Laeacco$10.014.5★227 rev

Chinese New Year Backdrop Decoration 2026 Year of The Horse Spring Festival Red Lantern Photography Background for Chinese Lunar New Year Family Yard Outdoor Party Supplies (7x5FT: 84x60 inch)

TENCOW$8.074.3★12 rev

ZTHMOE Fabric 7x5ft Japanese Spring Blooming Cherry Flowers Bokeh Backdrop

ZTHMOE$12.484.7★48 rev

Laeacco Chinese Style Backdrop 5x7ft Vinyl Photography Background Red Gate Ancient Building Classical Architecture New Year Red Lantern Pink Pulm Blossoms Trees

Laeacco$18.364.5★227 rev

Wofawofa Chinese Wedding Backdrop for Photography 7X5FT Chinese Style Wedding Decoration Backdrops Red Stage Curtain Background for Girls Wedding Party Photo Studio Props Vinyl BL849

Wofawofa$16.774.1★19 rev

Newest

by launch date

MAEQLQLM 7x5ft Chinese New Year Backdrop with Red Lanterns Plum Blossom Traditional Grid Background for Chinese Festival Celebration Decor Photo Studio Booth Props Banner Wallpapers

MAEQLQLM$18.544 rev

8mo ago

Chinese New Year Backdrop Lunar New Year Backdrop 71x43 Inch Chinese New Year Decorations Banner Year of The Horse 2026 and Spring Festival Party Supplies Photo Background

RUIZHUO$6.681 rev

8mo ago

ZTHMOE Fabric 7x5ft Japanese Spring Blooming Cherry Flowers Bokeh Backdrop

ZTHMOE$12.4848 rev

1y ago

Chinese New Year Backdrop Decoration 2026 Year of The Horse Spring Festival Red Lantern Photography Background for Chinese Lunar New Year Family Yard Outdoor Party Supplies (7x5FT: 84x60 inch)

TENCOW$8.0712 rev

1y ago

chnywork 7x5ft China Vintage Street Backdrop Asia Chinese Lunar New Year Red Lanterns Wooden Building Night View Background Asian China Travel Party Decor Photo Studio Booth Props Wallpaper

CHNYWORK$15.373 rev

2y ago

What buyers say about lunar new year backdrop

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“The color is perfect”

Size-Overall25%

“Good size”

Image/Picture Clarity17%

“Fantastic Image”

Quality-Overall8%

“This is a very high quality backdrop”

Material Quality8%

“as always the material is soft as can be”

Value For Money8%

“Well worth the money spent on this”

Top return reasons

Size-Overall55%

Color8%

Material Quality7%

Advertised Vs Actual Product7%

Image/Picture Clarity6%

Quality-Overall6%

Product Condition2%

Functionality-Overall2%

Value For Money2%

Image/Video Stabilization2%

Common questions

Is lunar new year backdrop profitable to sell on Amazon United States?: The niche generates $25K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -94.2%. Flapen's verdict: Skip it (29/100).
How competitive is the lunar new year backdrop niche?: 9 brands and 11 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 76% of demand.
When does demand for lunar new year backdrop peak?: Demand peaks in Jan–Feb; the busiest month runs 42.9× the quietest.
What does it cost to enter the lunar new year backdrop niche?: Listings span $6.68–$18.54; the average listing price is $13.86 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.