Is luggage airtags for suitcases profitable to sell on Amazon United States?

The niche generates $153K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (46/100).

How competitive is the luggage airtags for suitcases niche?

13 brands and 65 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in luggage airtags for suitcases?

Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Battery Life. The return rate is 1.1%.

What does it cost to enter the luggage airtags for suitcases niche?

Listings span $6.14–$95.76; the average listing price is $27.84 (sweet spot $15–$100). The average incumbent carries 6,755 reviews — the moat a new listing must climb.

luggage airtags for suitcases

Skip it

Soft demand (-9.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$27.84

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$6.14–$95.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$153K

$153K/yr · 79K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,754.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, luggage airtags for suitcases is a $153K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

luggage airtags for suitcases market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $139K–$167K; units × avg price
Conversion rate: 7.0%
Avg BSR: #203
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 22 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

Apple44%
SCALLOP13%
MOLOSLEEVE11%
UNBREAKcable11%
Left Side5%
SPGUARD4%
Open — no brand owns it (7 brands, 13%)

Demand

Weekly Amazon search volume, last 46 weeks — -9.3% search growth over the last 90 days.

Open Trend

Top luggage airtags for suitcases search terms

apple airtag 2nd generation 4 pack8K/yr +9.1%4.3% conv.
apple airtag pack 19K/yr -32.4%0.2% conv.
air tag luggage10K/yr +38.6%3.5% conv.
apple airtag 1st generation - 4 pack2K/yr +75.0%1.1% conv.
luggage air tag5K/yr +22.4%2.7% conv.
luggage air tags-4 pack for iphone3K/yr +62.3%4.7% conv.
apple air tags 4-pack6K/yr -68.8%6.0% conv.
apple airtag 4-pack4K/yr -8.2%4.0% conv.
apple air tag 4 pack5K/yr +0.5%8.1% conv.
ar tag2K/yr +22.9%5.5% conv.

All search terms

Top luggage airtags for suitcases products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*

Apple$95.764.6★6,748 rev

SCALLOP for Airtag (1st & 2nd Gen) Keychain Holder with Wire Cable Secure Lock Airtag Holder 360Protective Air Tag Case Holder for Key Chain Key Ring Car Keys Luggage Compatible Apple Air tag

SCALLOP$7.554.5★1,719 rev

MOLOSLEEVE [4 Pack Case for AirTag 2nd Gen (2026) & 1st Gen Shockproof Holder Anti-Scratch Protective Cover for Air Tags Mens Womens Keyrings & Keychains for Keys Luggage Bags Black

MOLOSLEEVE$10.524.6★205 rev

Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range

Apple$28.204.6★6,748 rev

UNBREAKcable AirTag Holder for Apple - 4 Pack Air Tag Case [Professional carabiner] [Waterproof] [Shockproof] TPU AirTag Keychain for Kids Pets Keys Luggage Backpacks

UNBREAKcable$21.814.4★1,511 rev

Newest

by launch date

4-Pack Smart Tracker Tags [Apple MFi Certified] Bluetooth Tracker Tags Item Finder Works with Apple Find My (iOS Only) Worldwide Tracking Waterproof Key Finder Locator for Luggage Wallet Pets Dogs

CREASO$29.02433 rev

3mo ago

Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*

Apple$95.766,748 rev

5mo ago

Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range

Apple$28.206,748 rev

5mo ago

for AirTag Holder for Apple Air Tags-4 pack 2nd Generation 1st Gen Air Tagholder Keychain with Professional Carabiner Waterproof&Shockproof TPU Air Tag Case 2/1 for Keys Backpacks Pets Dog Cat Luggage

SPGUARD$19.34440 rev

7mo ago

for Airtag Holder Sticky Pouch 4 Pack Hidden & Protective Sleeve for Luggage Adhesive Fabric Mount Sticker compatiable with Air Tag for Suitcase TV Remote Baggage & Kids (4 Pack)

Mnyatr$9.93206 rev

1y ago

What buyers say about luggage airtags for suitcases

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good quality covers”

Ease Of Use12%

“easy to handle”

Value For Money11%

“Good Value For Money”

Advertised Vs Actual Product9%

“As advertised”

Assembly/Installation7%

“EASY SETUP”

GPS7%

“Great GPS”

Efficiency6%

“It works”

Size-Overall4%

“Fit well”

Connectivity-Overall3%

“Connects quickly”

Battery Life3%

“Battery Life Is Good”

What buyers complain about

Functionality-Overall13%

“Only half work”

Connectivity-Overall11%

“Not connecting”

Battery Life10%

“battery life is not good”

Value For Money6%

“Too expensive”

Durability5%

“Breakable for sure”

Compatibility-Overall4%

“Incompatible”

Quality-Overall4%

“Complete garbage”

GPS4%

“NOT THE BEST GPS”

Noise Level4%

“Makes noise”

Ease Of Use4%

“Hard to find”

Top return reasons

Connectivity-Overall23%

Compatibility-Overall14%

Functionality-Overall14%

Value For Money13%

Advertised Vs Actual Product11%

Size-Overall8%

Defective Material/Parts3%

GPS2%

Product Condition2%

Range1%

Common questions

Is luggage airtags for suitcases profitable to sell on Amazon United States?: The niche generates $153K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (46/100).
How competitive is the luggage airtags for suitcases niche?: 13 brands and 65 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in luggage airtags for suitcases?: Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Battery Life. The return rate is 1.1%.
What does it cost to enter the luggage airtags for suitcases niche?: Listings span $6.14–$95.76; the average listing price is $27.84 (sweet spot $15–$100). The average incumbent carries 6,755 reviews — the moat a new listing must climb.