Lightning Cable
PassLightning Cable scores 68 out of 100, a Pass. Shoppers spend an estimated $8.1M a year here, demand is soft, at -8.7% this quarter, and an estimated 1.2% of orders come back.
- Flapen Score
- 68 / 100Top 1% of 8,347 Electronics niches · +25 vs the category median of 4368
- Market size
- $8.1M/yr6.8M searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 30%top-5 click share · 42 brands · 113 sellers
Flapen Score
Lightning Cable against its category
The dotted line is the Electronics average. Past it, Lightning Cable is stronger. Inside it, weaker.
Market
The Lightning Cable market on Amazon at a glance
Shoppers on Amazon United States searched for Lightning Cable 6.8M times last year and spent an estimated $8.1M. The top 5 brands take 41% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.1M a year.
- Searches, last 12 months
- 6.8M
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $8.1Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- lightning cable1.5M searches a year
02 · Price
A sale here is worth $11.05.
Listings sell for $11.05 on average, from $5.06 to $24.10. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At $11.05 that is $221K to $276K a year per listing.
- Average price
- $11.05under the $15 to $100 sweet spot
- Price range
- $5.06–$24.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $221K–$276K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Lightning Cables. It carries 27,808 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Lightning Cables
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 27,808per listing
- Listings tracked
- 62
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Lightning Cable products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
113
Top-5 brand share
41%
Top 20: 82%
Top-5 click share
30%
Top 20: 68%
Open market
54%
- Brand 111%
- Brand 28%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Lightning Cable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Lightning Cable search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lightning cable1.5M/yr
- iphone charger cord1.0M/yr
- charging cords546K/yr
- charging cable453K/yr
- usb to lightning cable485K/yr
- iphone charging cord362K/yr
- apple lightning cable337K/yr
- iphone charging cable288K/yr
- apple charger cord252K/yr
- iphone cord232K/yr
Reviews and returns
What reviews say buyers love and hate about Lightning Cable
We read the reviews and the return reasons for every product selling here.
“Takes hours to charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lightning Cable questions
Answered from the same tracked data.