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Lighting Gels

Fail

Demand is soft, at -28.5% this quarter, so Lighting Gels is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$102K/yr156K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
75%top-5 click share · 10 brands · 14 sellers

Flapen Score

Lighting Gels against its category

The dotted line is the Electronics average. Past it, Lighting Gels is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lighting Gels market on Amazon at a glance

Shoppers on Amazon United States searched for Lighting Gels 156K times last year and spent an estimated $102K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
4.9%
Market size, estimated
$102Ka year
Peak month
October2.6× the quietest month
Top search term
lighting gels21K searches a year

02 · Price

A sale here is worth $13.22.

Listings sell for $13.22 on average, from $7.92 to $38.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.22 that is $3K to $7K a year per listing.

Average price
$13.22under the $15 to $100 sweet spot
Price range
$7.92–$38.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #13 within Lighting & Studio. It carries 678 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#13in Lighting & Studio
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
678per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lighting Gels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

  • Brand 145%
  • Brand 219%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Lighting Gels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Lighting Gels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lighting gels21K/yr
  • light gels16K/yr
  • colored film to cover lights15K/yr
  • light gels sheets10K/yr
  • gel light filter sheets9K/yr
  • colored film for lights11K/yr
  • lighting gels sheets7K/yr
  • light gel7K/yr
  • photography gels5K/yr
  • lighting filters7K/yr

Reviews and returns

What reviews say buyers love and hate about Lighting Gels

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
22%of negative reviews mention “Color”
2.5%of orders come back
“expected more different colors”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lighting Gels questions

Answered from the same tracked data.