Light Bulb Security Camera

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+42.6%

Conversion, latest week

2.1%

Market size, estimated

$1.3Ma year

Peak month

October1.6× the quietest month

Top search term

light bulb camera434K searches a year

Listings sell for $35.61 on average, from $13.82 to $81.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $35.61 that is $89K to $107K a year per listing.

Average price

$35.61inside the $15 to $100 sweet spot

Price range

$13.82–$81.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$89K–$107K

Returns

7.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #256 within Video Surveillance. It carries 2,236 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

13.9%

Average rank

#256in Video Surveillance

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

2,236per listing

Listings tracked

16

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months