Lian Li O11

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $632K a year.

Searches, last 12 months

433K

Growth, 90 days vs prior 90

+17.9%

Conversion, latest week

1.4%

Market size, estimated

$632Ka year

Peak month

December3.4× the quietest month

Top search term

nzxt172K searches a year

Listings sell for $105.01 on average, from $60.70 to $272.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $105.01 that is $26K to $53K a year per listing.

Average price

$105.01above the $15 to $100 sweet spot

Price range

$60.70–$272.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$26K–$53K

Returns

3.0%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #58 within External Components. It carries 884 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

76%

Out of stock, average day

7.1%

Average rank

#58in External Components

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

884per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months