- Flapen Score
- 36 / 100Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 4336
- Market size
- $752K/yr643K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 14 sellers
Flapen Score
Lens Filter against its category
The dotted line is the Electronics average. Past it, Lens Filter is stronger. Inside it, weaker.
Market
The Lens Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Lens Filter 643K times last year and spent an estimated $752K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $752K a year.
- Searches, last 12 months
- 643K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $752Ka year
- Top search term
- nd filter184K searches a year
02 · Price
A sale here is worth $58.51.
Listings sell for $58.51 on average, from $22.20 to $245.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $58.51 that is $44K to $59K a year per listing.
- Average price
- $58.51inside the $15 to $100 sweet spot
- Price range
- $22.20–$245.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $44K–$59K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Accessories. It carries 3,368 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,368per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Lens Filter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
K&F CONCEPT 67mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)
- Price
- $36.75
- Rating
- 4.5/5
- Reviews
- 12,530
- Age
- 12y ago

K&F CONCEPT 82mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)
- Price
- $33.01
- Rating
- 4.5/5
- Reviews
- 12,530
- Age
- 8y ago

NEEWER 67mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant
- Price
- $23.77
- Rating
- 4.4/5
- Reviews
- 1,485
- Age
- 4y ago

K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $84.96
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago

K&F Concept 67mm Variable ND Lens Filter ND2-ND400 (1-9 Stops) 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim Lens Filter for Camera Lens
- Price
- $26.76
- Rating
- 4.5/5
- Reviews
- 2,253
- Age
- 6y ago
Trending
estimated 90-day click momentum
NEEWER 2 in 1 67mm Variable ND Filter ND2ND32&CPL Filter (Circular Polarizer) No X Cross/30 Layer Nano Coated/HD Optical Glass/Ultra Slim Aluminum Alloy Frame/Water Resistant/Scratch Resistant
- Price
- $50.25
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 3y ago

K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $84.96
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago

NEEWER 67mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant
- Price
- $23.77
- Rating
- 4.4/5
- Reviews
- 1,485
- Age
- 4y ago

K&F CONCEPT 67mm Star Filters Kit (3pcs) 4 Points 6 Points 8 Points Cross Screen Starburst Filters Set -18 Layer Coating Ultra Slim Optical Glass Camera Lens Filter with 3 Cleaning Cloth
- Price
- $27.68
- Rating
- 4.6/5
- Reviews
- 462
- Age
- 2y ago

K&F CONCEPT 82mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $103.24
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago
Newest
by launch date
NEEWER 67mm ND2-400 (1-9 Stops) Variable ND Filter with Lens Cap Lanyard Cleaning Cloth Precise Neutral Density Adjustment Fingerprint & Scratch Resistant Multicoated Optical Glass
- Price
- $22.72
- Rating
- 4.5/5
- Reviews
- 555
- Age
- 1y ago

K&F CONCEPT 67mm Star Filters Kit (3pcs) 4 Points 6 Points 8 Points Cross Screen Starburst Filters Set -18 Layer Coating Ultra Slim Optical Glass Camera Lens Filter with 3 Cleaning Cloth
- Price
- $27.68
- Rating
- 4.6/5
- Reviews
- 462
- Age
- 2y ago

K&F CONCEPT 58mm Variable ND Camera Lens Filter ND2-ND400 (1-9 Stops) + Filter Cap + Cleaning Cloth 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim for Camera Lenses(K-Series)
- Price
- $22.20
- Rating
- 4.6/5
- Reviews
- 669
- Age
- 2y ago

K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $84.96
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago

K&F CONCEPT 82mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $103.24
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- K&F CONCEPT82%
- NEEWER16%
- PolarPro2%
- Open — no brand owns it (0%)
Demand
Lens Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.4× · 10 of 12 months tracked
Search terms
Top Lens Filter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nd filter184K/yr
- 67mm nd filter52K/yr
- lens filter53K/yr
- variable nd filter43K/yr
- nd filter 67mm40K/yr
- camera filters30K/yr
- camera filter20K/yr
- k&f nd filter12K/yr
- camera lens filters21K/yr
- filtro nd14K/yr
Reviews and returns
What reviews say buyers love and hate about Lens Filter
We read the reviews and the return reasons for every product selling here.
“unfortunately horrible optics”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lens Filter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









