lens filter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$58.51avg listing price — sweet spot $15–$100
Market size
Good$752K$752K/yr · 643K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Price range
Okay$22.20–$245.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,367.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lens filter is a $752K/yr Amazon United States market (643K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
lens filter market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $585K–$731K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- K&F CONCEPT82%
- NEEWER16%
- PolarPro2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 41 weeks — +9.3% search growth over the last 90 days.Top lens filter search terms
- nd filter184K/yr
- 67mm nd filter52K/yr
- lens filter53K/yr
- variable nd filter43K/yr
- nd filter 67mm40K/yr
- camera filters30K/yr
- camera filter20K/yr
- k&f nd filter12K/yr
- camera lens filters21K/yr
- filtro nd14K/yr
Top lens filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&F CONCEPT 67mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)
K&F CONCEPT$36.754.5★12,530 rev
K&F CONCEPT 82mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)
K&F CONCEPT$33.014.5★12,530 rev
NEEWER 67mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant
NEEWER$23.774.4★1,485 rev
K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
K&F CONCEPT$84.964.8★698 rev
K&F Concept 67mm Variable ND Lens Filter ND2-ND400 (1-9 Stops) 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim Lens Filter for Camera Lens
K&F CONCEPT$26.764.5★2,253 rev
Newest
by launch date
NEEWER 67mm ND2-400 (1-9 Stops) Variable ND Filter with Lens Cap Lanyard Cleaning Cloth Precise Neutral Density Adjustment Fingerprint & Scratch Resistant Multicoated Optical Glass
NEEWER$22.72555 rev
K&F CONCEPT 67mm Star Filters Kit (3pcs) 4 Points 6 Points 8 Points Cross Screen Starburst Filters Set -18 Layer Coating Ultra Slim Optical Glass Camera Lens Filter with 3 Cleaning Cloth
K&F CONCEPT$27.68462 rev
K&F CONCEPT 58mm Variable ND Camera Lens Filter ND2-ND400 (1-9 Stops) + Filter Cap + Cleaning Cloth 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim for Camera Lenses(K-Series)
K&F CONCEPT$22.20669 rev
K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
K&F CONCEPT$84.96698 rev
K&F CONCEPT 82mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
K&F CONCEPT$103.24698 rev
Trending
90-day click momentum
NEEWER 2 in 1 67mm Variable ND Filter ND2ND32&CPL Filter (Circular Polarizer) No X Cross/30 Layer Nano Coated/HD Optical Glass/Ultra Slim Aluminum Alloy Frame/Water Resistant/Scratch Resistant
NEEWER$50.254.6★
K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
K&F CONCEPT$84.964.8★
NEEWER 67mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant
NEEWER$23.774.4★
K&F CONCEPT 67mm Star Filters Kit (3pcs) 4 Points 6 Points 8 Points Cross Screen Starburst Filters Set -18 Layer Coating Ultra Slim Optical Glass Camera Lens Filter with 3 Cleaning Cloth
K&F CONCEPT$27.684.6★
K&F CONCEPT 82mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
K&F CONCEPT$103.244.8★
What buyers say about lens filter
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints yet”
“Great lens filter”
“Great piece of kit for the price”
“Super impressed with this filter”
“The fit is good”
“easy to use”
“works as advertised”
“Amazing VND, great quality on my images”
“Nice build,”
“Use speed light at or below high speed sync, awesome photos”
What buyers complain about
“unfortunately horrible optics”
“my camera struggles to focus”
“it completely nullifies the auto focus”
“Terrible Vignette & Color Cast”
“With them, they look slightly blurry and lack detail”
“Not very good to adjust”
“Often times I find a disconnect between the marketing”
“cap do not work”
“Its hard to see the sparkle sometimes in-camera unless you have an extremely bright point source”
“you loose the ability to use your lens cap”
Top return reasons
Common questions
- Is lens filter profitable to sell on Amazon United States?
- The niche generates $752K/yr across 15 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the lens filter niche?
- 3 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lens filter?
- Top complaints mined from reviews: Lenses, Image Focus, Auto Focus. The return rate is 4.8%.
- What does it cost to enter the lens filter niche?
- Listings span $22.20–$245.86; the average listing price is $58.51 (sweet spot $15–$100). The average incumbent carries 3,368 reviews — the moat a new listing must climb.