- Flapen Score
- 36 / 100Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 4336
- Market size
- $752K/yr643K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 14 sellers
Flapen Score
Lens Filter against its category
The dotted line is the Electronics average. Past it, Lens Filter is stronger. Inside it, weaker.
Market
The Lens Filter market on Amazon at a glance
Lens Filter is a $752K a year market on Amazon United States, with 643K searches a year. The top 5 brands take 100% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
Demand falls short.
Shoppers search 643K times a year and 2.0% buy. Search demand moved +9.3% in 90 days, so the market is growing into its $752K a year.
- Search volume
- 643K
- Search growth, 90 days
- +9.3%
- Conversion
- 2.0%
- Market size
- $752K
02 · Money
The money is there.
Shoppers bought 10K to 13K units at $58.51 on average, 750 to 1,000 per product. Units times price is $585K to $731K a year.
- Units sold
- 10K–13K
- Units per product
- 750–1,000
- Average price
- $58.51
- Units × price
- $585K–$731K
03 · Shelf
Brands here are established.
The average listing ranks #6. 100% of listings ship Prime. 100% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 74 months.
- Average BSR
- #6
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Average brand age
- 74 months
Products
Top Lens Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
K&F CONCEPT 67mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)
- Price
- $36.75
- Rating
- 4.5/5
- Reviews
- 12,530
- Age
- 12y ago
K&F CONCEPT 82mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)
- Price
- $33.01
- Rating
- 4.5/5
- Reviews
- 12,530
- Age
- 8y ago
NEEWER 67mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant
- Price
- $23.77
- Rating
- 4.4/5
- Reviews
- 1,485
- Age
- 4y ago
K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $84.96
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago
K&F Concept 67mm Variable ND Lens Filter ND2-ND400 (1-9 Stops) 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim Lens Filter for Camera Lens
- Price
- $26.76
- Rating
- 4.5/5
- Reviews
- 2,253
- Age
- 6y ago
Trending
90-day click momentum
NEEWER 2 in 1 67mm Variable ND Filter ND2ND32&CPL Filter (Circular Polarizer) No X Cross/30 Layer Nano Coated/HD Optical Glass/Ultra Slim Aluminum Alloy Frame/Water Resistant/Scratch Resistant
- Price
- $50.25
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 3y ago
K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $84.96
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago
NEEWER 67mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant
- Price
- $23.77
- Rating
- 4.4/5
- Reviews
- 1,485
- Age
- 4y ago
K&F CONCEPT 67mm Star Filters Kit (3pcs) 4 Points 6 Points 8 Points Cross Screen Starburst Filters Set -18 Layer Coating Ultra Slim Optical Glass Camera Lens Filter with 3 Cleaning Cloth
- Price
- $27.68
- Rating
- 4.6/5
- Reviews
- 462
- Age
- 2y ago
K&F CONCEPT 82mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $103.24
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago
Newest
by launch date
NEEWER 67mm ND2-400 (1-9 Stops) Variable ND Filter with Lens Cap Lanyard Cleaning Cloth Precise Neutral Density Adjustment Fingerprint & Scratch Resistant Multicoated Optical Glass
- Price
- $22.72
- Rating
- 4.5/5
- Reviews
- 555
- Age
- 1y ago
K&F CONCEPT 67mm Star Filters Kit (3pcs) 4 Points 6 Points 8 Points Cross Screen Starburst Filters Set -18 Layer Coating Ultra Slim Optical Glass Camera Lens Filter with 3 Cleaning Cloth
- Price
- $27.68
- Rating
- 4.6/5
- Reviews
- 462
- Age
- 2y ago
K&F CONCEPT 58mm Variable ND Camera Lens Filter ND2-ND400 (1-9 Stops) + Filter Cap + Cleaning Cloth 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim for Camera Lenses(K-Series)
- Price
- $22.20
- Rating
- 4.6/5
- Reviews
- 669
- Age
- 2y ago
K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $84.96
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago
K&F CONCEPT 82mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $103.24
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- K&F CONCEPT82%
- NEEWER16%
- PolarPro2%
- Open — no brand owns it (0%)
Demand
Lens Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.4× · 10 of 12 months tracked
Search terms
Top Lens Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nd filter184K/yr
- 67mm nd filter52K/yr
- lens filter53K/yr
- variable nd filter43K/yr
- nd filter 67mm40K/yr
- camera filters30K/yr
- camera filter20K/yr
- k&f nd filter12K/yr
- camera lens filters21K/yr
- filtro nd14K/yr
Reviews and returns
What reviews say buyers love and hate about Lens Filter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
unfortunately horrible optics
I was genuinely worried I had damaged my lens
Disappointed since I have one of these for another lens
my camera struggles to focus
Images are all out of focus
Messed up focus
it completely nullifies the auto focus
my camera struggles to focus
Messed up focus
Terrible Vignette & Color Cast
My only wish is that it could go a little darker
the colors were a bit richer
With them, they look slightly blurry and lack detail
there is loss of clarity when you enlarge the image
The bigger issue is the image quality
Love
No complaints yet
Quality is good
Smooth operation, very satisfied
Great lens filter
It does look cool when you put it on the lens
I like how you can turn the lens
Great piece of kit for the price
Pretty good for the price highly recommended
Still worth the price
Super impressed with this filter
Great filter
Perfect filter
The fit is good
Fit perfectly, works as advertised
fits my lens perfectly
Return
4.8% Return rate 40% Fixable by listing
unfortunately horrible optics
I was genuinely worried I had damaged my lens
Disappointed since I have one of these for another lens
With them, they look slightly blurry and lack detail
there is loss of clarity when you enlarge the image
The bigger issue is the image quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Fire Tablet 10
$2.1M/yr+27.0%
Luggage Tracker
$716K/yr+29.5%
Spypoint Battery Pack
$379K/yr+67.4%
Starlink Mini Tripod
$478K/yr+62.3%
Tactacam Battery Pack
$1.3M/yr+49.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lens Filter questions
Answered from the same tracked data.