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Lenovo Pen

Fail

The top 5 brands take 99% of clicks, so Lenovo Pen is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$640K/yr428K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
51%top-5 click share · 7 brands · 113 sellers

Flapen Score

Lenovo Pen against its category

The dotted line is the Electronics average. Past it, Lenovo Pen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lenovo Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Lenovo Pen 428K times last year and spent an estimated $640K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $640K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
5.6%
Market size, estimated
$640Ka year
Peak month
August2.1× the quietest month
Top search term
lenovo mouse73K searches a year

02 · Price

A sale here is worth $26.84.

Listings sell for $26.84 on average, from $6.50 to $64.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $26.84 that is $20K to $27K a year per listing.

Average price
$26.84inside the $15 to $100 sweet spot
Price range
$6.50–$64.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$27K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #164 within Input Devices. It carries 3,510 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
3.7%
Average rank
#164in Input Devices
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,510per listing
Listings tracked
37

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lenovo Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

113

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 84%

Open market

1%

  • Brand 193%
  • Brand 22%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Lenovo Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Lenovo Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lenovo mouse73K/yr
  • lenovo pen61K/yr
  • lenovo yoga pen42K/yr
  • lenovo wireless mouse29K/yr
  • lenovo mouse wireless27K/yr
  • lenovo stylus pen24K/yr
  • lenovo accessories18K/yr
  • lenovo digital pen 222K/yr
  • mouse lenovo15K/yr
  • wireless mouse for lenovo laptop12K/yr

Reviews and returns

What reviews say buyers love and hate about Lenovo Pen

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Value For Money”
10%of negative reviews mention “Durability”
2.5%of orders come back
“not durable at all”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lenovo Pen questions

Answered from the same tracked data.