Is lenovo pen profitable to sell on Amazon United States?

The niche generates $640K/yr across 37 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (49/100).

How competitive is the lenovo pen niche?

7 brands and 113 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in lenovo pen?

Top complaints mined from reviews: Durability, Functionality-Overall, Touch/Button Controls. The return rate is 2.5%.

When does demand for lenovo pen peak?

Demand peaks in Jan–Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the lenovo pen niche?

Listings span $6.50–$64.37; the average listing price is $26.84 (sweet spot $15–$100). The average incumbent carries 3,510 reviews — the moat a new listing must climb.

lenovo pen

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$26.84

avg listing price — sweet spot $15–$100

Price range

Great$6.50–$64.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$640K

$640K/yr · 428K searches

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,509.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lenovo pen is a $640K/yr Amazon United States market (428K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lenovo pen market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $671K–$805K; units × avg price
Conversion rate: 5.6%
Avg BSR: #164
Page quality: 0%
Prime: 97%
Sponsored: 89%
Out of stock: 3.7%
Avg brand age: 42 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

113

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 84%

Open market

Lenovo93%
DOGAIN2%
Alovexiong2%
LAZARITE1%
Bopomofo1%
OASO1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 2.1×

Open Trend

Top lenovo pen search terms

lenovo mouse73K/yr -7.8%5.9% conv.
lenovo pen61K/yr -17.2%3.1% conv.
lenovo yoga pen42K/yr -22.2%4.5% conv.
lenovo wireless mouse29K/yr -2.7%7.6% conv.
lenovo mouse wireless27K/yr -20.4%8.1% conv.
lenovo stylus pen24K/yr -21.5%3.4% conv.
lenovo accessories18K/yr -15.7%0.2% conv.
lenovo digital pen 222K/yr -20.7%8.9% conv.
mouse lenovo15K/yr -11.1%4.1% conv.
wireless mouse for lenovo laptop12K/yr -18.3%8.1% conv.

All search terms

Top lenovo pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lenovo Digital Pen 2 (Laptop) - Ultra-Tactile Response - 4 096 Levels of Pressure - Natural Feel Elastometer Pen Tip - Extended Battery Life - Silver Grey

Lenovo$28.414.3★1,875 rev

Lenovo Yoga Pen Rechargeable Stylus for Lenovo Yoga ThinkPad ThinkBook and Chrome USB-C Charging Magnetic Attachment Replaceable Nib Multi-Protocol Support Smooth Writing Experience

Lenovo$49.014.3★107 rev

Lenovo WL310 Bluetooth Silent Mouse Ergonomic Adjustable DPI Silent Clicks Bluetooth 5.0 Portable for Windows Mac and Chromebook Grey

Lenovo$15.464.5★1,528 rev

Lenovo 300 Wireless Mouse Black Computer Mouse for PC and Laptop with Windows Ambidextrous Design 2.4 GHz Nano USB Receiver 12 Month Battery Life

Lenovo$10.254.6★3,150 rev

Lenovo Yoga Pro Mouse Bluetooth USB-C Rechargable Dual Mode Bluetooth 6 Button Right Handed Design Ergonomic Design Programmable Buttons 2-Way Metal Scroll Wheel Tidal Teal

Lenovo$34.604.5★1,283 rev

Newest

by launch date

Lenovo Yoga Pen 2 with Magnetic Pen Case AES 3.0 Stylus with 8192 Pressure Levels USB C Rechargeable Tilt Detection Multi Protocol Support for Lenovo Yoga 2 in 1 PCs Luna Grey

Lenovo$60.76107 rev

3mo ago

Lenovo Yoga Pen 2 with Magnetic Pen Case AES 3.0 Stylus with 8192 Pressure Levels USB C Rechargeable Tilt Detection Multi Protocol Support for Lenovo Yoga 2 in 1 PCs Seashell

Lenovo$60.41107 rev

3mo ago

Lenovo Yoga Bluetooth Silent Mouse 3 Level DPI Adjustment 36 Month Battery Life Bluetooth 5.3 3 Device Paring Whisper Quiet Programmable Buttons Smooth Finish Cosmic Blue

Lenovo$26.111,283 rev

10mo ago

Lenovo Yoga Bluetooth Silent Mouse 3 Level DPI Adjustment 36 Month Battery Life Bluetooth 5.3 3 Device Paring Whisper Quiet Programmable Buttons Smooth Finish Luna Grey

Lenovo$26.571,283 rev

10mo ago

Lenovo Yoga Bluetooth Silent Mouse 3 Level DPI Adjustment 36 Month Battery Life Bluetooth 5.3 3 Device Paring Whisper Quiet Programmable Buttons Smooth Finish Tidal Teal

Lenovo$26.611,283 rev

10mo ago

What buyers say about lenovo pen

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money12%

“It was inexpensive”

Quality-Overall12%

“the build quality feels surprisingly solid”

Compatibility-Overall9%

“Its completely compatible”

Ease Of Use9%

“easy to hold”

Advertised Vs Actual Product7%

“As advertised”

Touch/Button Controls5%

“The buttons are responsive”

Connectivity-Overall5%

“connected seamlessly”

Size-Overall5%

“i like the small”

Weight Light3%

“Looks nice and is very lightweight”

Color3%

“Good neutral colors too”

What buyers complain about

Durability10%

“not durable at all”

Functionality-Overall9%

“Randomly turns off”

Touch/Button Controls8%

“The touch sensitivity is not consistent”

Compatibility-Overall7%

“Not Compatible”

Size-Overall6%

“Too small”

Quality-Overall6%

“Horrible quality”

Charging6%

“Not rechargable”

Connectivity-Overall6%

“causing connection issues”

Instructions/User Manual/Troubleshooting3%

“The manual sucks”

Advertised Vs Actual Product2%

“Very deceiving picture”

Top return reasons

Compatibility-Overall32%

Functionality-Overall18%

Size-Overall11%

Connectivity-Overall10%

Advertised Vs Actual Product4%

Value For Money3%

Touch/Button Controls3%

Defective Material/Parts3%

Comfort-Overall2%

Charging2%

Common questions

Is lenovo pen profitable to sell on Amazon United States?: The niche generates $640K/yr across 37 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (49/100).
How competitive is the lenovo pen niche?: 7 brands and 113 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in lenovo pen?: Top complaints mined from reviews: Durability, Functionality-Overall, Touch/Button Controls. The return rate is 2.5%.
When does demand for lenovo pen peak?: Demand peaks in Jan–Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the lenovo pen niche?: Listings span $6.50–$64.37; the average listing price is $26.84 (sweet spot $15–$100). The average incumbent carries 3,510 reviews — the moat a new listing must climb.

lenovo pen

lenovo pen market data

Competition & brand share

Demand & seasonality

Top lenovo pen search terms

Top lenovo pen products on Amazon

Top sellers

Newest

Trending

What buyers say about lenovo pen

What buyers love

What buyers complain about

Top return reasons

Common questions

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