Leather Briefcase for Men

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $823K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

0.9%

Market size, estimated

$823Ka year

Peak month

December3.0× the quietest month

Top search term

leather messenger bag for men162K searches a year

Listings sell for $84.59 on average, from $35.08 to $299.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $84.59 that is $8K to $21K a year per listing.

Average price

$84.59inside the $15 to $100 sweet spot

Price range

$35.08–$299.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$8K–$21K

Returns

7.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #167 within Bags, Cases & Sleeves. It carries 2,239 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#167in Bags, Cases & Sleeves

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,239per listing

Listings tracked

30

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months