laptop lock
Worth a lookShows a sweet-spot price point ($21.30 avg), but a small market ($60K/yr) keeps it on the watch list.
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Review moat
Great266.88avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.24–$55.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$60K$60K/yr · 96K searches
According to Flapen's Amazon United States niche tracking, laptop lock is a $60K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
laptop lock market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $107K–$128K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.4%
- Avg brand age
- 67 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
71
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
15%
- Kensington40%
- AOMGD11%
- Multplx11%
- I3C9%
- AboveTEK7%
- DDONG7%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top laptop lock search terms
- laptop lock37K/yr
- laptop locking cable15K/yr
- laptop security locks12K/yr
- laptop cable lock9K/yr
- computer lock7K/yr
- laptop security cable5K/yr
- computer lock cable5K/yr
- laptop locks3K/yr
- computer security cables4K/yr
Top laptop lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kensington Combination Cable T-Bar Standard Lock Slot for Laptops Resettable 4 digit password with 6 Foot Cable K64673AM
Kensington$22.964.4★1,445 rev
Kensington Combination Laptop Lock for Standard Security Slot Resettable (K60213WW)
Kensington$12.224.0★53 rev
AOMGD 2 Pcs Laptop Lock Notebook Combination Lock Security Cable
AOMGD$9.383.8★485 rev
Multplx Universal Laptop Security Lock | Compatible with All Laptops inc MacBook | 1.7m Anti-Theft Cable | 4 Digit Combination Lock | Cut Resistant Steel Cable
Multplx$48.194.1★30 rev
Kensington N17 Dell Laptop Computer Lock Combination Security Locking Cable (K68008WW) Black
Kensington$17.614.3★782 rev
Newest
by launch date
Tofeer Laptap Lock Universal 3-in-1 Laptop Lock with Combination Code Anti-Theft Security Cable Compatible with Standard Nano and Wedge Slots Suitable for Students & Office Workers
tofeer$20.1917 rev
Laptop Lock 6.6ft Anti-Theft Security Cable Lock Heavy Duty Laptop Locking Cable for Lenovo Asus Acer & Other Notebooks and Tablets 3x7mm Lock Hole with 2 Keys Silve
Aijmguo$10.3114 rev
Sendt Black Universal Notebook Laptop Keyed Push to Lock Security Cable for Kensington Wedge Nano and Most Other Security Slots
Sendt$15.6514 rev
Sendt Black Universal Notebook Laptop Combination Lock Security Cable for Kensington Wedge Nano and Most Other Security Slots
Sendt$22.1023 rev
Multplx Laptop Lock Adapter for Security Lock | Adds Security Slot To Any Laptop inc MacBook | Use With Standard T-Shaped Bar Cable Locks | No Adhesive Needed
Multplx$32.1246 rev
Trending
90-day click momentum
I3C Laptop Cable Lock Hardware Security Cable Lock Anti Theft Retractable Lock for Tablet Laptop All Other Notebooks and Tablets 2 Keys
I3C$15.784.3★
Sendt Black Universal Notebook Laptop Keyed Push to Lock Security Cable for Kensington Wedge Nano and Most Other Security Slots
Sendt$15.654.5★
Tofeer Laptap Lock Universal 3-in-1 Laptop Lock with Combination Code Anti-Theft Security Cable Compatible with Standard Nano and Wedge Slots Suitable for Students & Office Workers
tofeer$20.194.8★
Kensington Combination Laptop Lock for Standard Security Slot Resettable (K60213WW)
Kensington$12.224.0★
Sendt Black Universal Notebook Laptop Combination Lock Security Cable for Kensington Wedge Nano and Most Other Security Slots
Sendt$22.104.9★
What buyers say about laptop lock
What buyers praise and complain about, mined from review topics.What buyers love
“definitely secured your laptop”
“As advertised, thank you”
“Great for the price”
“it's very easy to install”
“Nano kensington compatible, easy to use”
“durable”
“has a universal fit as it was compatible with all of the laptops in our home”
“It's easy to use”
“It feels strong”
“Adhesive works well out of the package”
What buyers complain about
“Poor directions on setting the combo”
“Garbage”
“then does NOT tell you WHAT is compatible”
“it is far from heavy duty”
“Doesn't fit”
“I am returning this since it will not keep my laptop very secure”
“To make this work I purchase the 5Pack Anti-Theft Self-Adhesive Security Plate on Amazon they were very a expensive add”
“it simply doesn't”
“it didnt last long”
“I'm super frustrated since it was advertised as being universal”
Top return reasons
Common questions
- Is laptop lock profitable to sell on Amazon United States?
- The niche generates $60K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the laptop lock niche?
- 12 brands and 71 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in laptop lock?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Compatibility-Overall. The return rate is 4.4%.
- When does demand for laptop lock peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the laptop lock niche?
- Listings span $9.24–$55.15; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.