Laptop Case

Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months

8.0M

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

1.1%

Market size, estimated

$3.3Ma year

Peak month

December1.9× the quietest month

Top search term

laptop case2.1M searches a year

Listings sell for $37.20 on average, from $9.99 to $145.39. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At $37.20 that is $28K to $37K a year per listing.

Average price

$37.20inside the $15 to $100 sweet spot

Price range

$9.99–$145.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

$28K–$37K

Returns

4.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #927 within Bags, Cases & Sleeves. It carries 7,314 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#927in Bags, Cases & Sleeves

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

7,314per listing

Listings tracked

121

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months