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Lacie Rugged Ssd4 4tb

Fail

The top 5 brands take 100% of clicks, so Lacie Rugged Ssd4 4tb is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$2.2M/yr437K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
73%top-5 click share · 4 brands · 141 sellers

Flapen Score

Lacie Rugged Ssd4 4tb against its category

The dotted line is the Electronics average. Past it, Lacie Rugged Ssd4 4tb is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lacie Rugged Ssd4 4tb market on Amazon at a glance

Shoppers on Amazon United States searched for Lacie Rugged Ssd4 4tb 437K times last year and spent an estimated $2.2M. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
3.3%
Market size, estimated
$2.2Ma year
Top search term
lacie hard drive109K searches a year

02 · Price

A sale here is worth $150.32.

Listings sell for $150.32 on average, from $9.80 to $341.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $150.32 that is $150K to $188K a year per listing.

Average price
$150.32above the $15 to $100 sweet spot
Price range
$9.80–$341.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$150K–$188K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #45 within Data Storage. It carries 9,943 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
73%
Out of stock, average day
9.0%
Average rank
#45in Data Storage
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
9,943per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Lacie Rugged Ssd4 4tb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

141

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 22%
  • Brand 32%
  • Brand 41%

Demand

Lacie Rugged Ssd4 4tb search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Lacie Rugged Ssd4 4tb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lacie hard drive109K/yr
  • lacie68K/yr
  • lacie external hard drive84K/yr
  • lacie ssd40K/yr
  • lacie rugged ssd4 4tb18K/yr
  • lacie rugged13K/yr
  • lacie 2tb10K/yr
  • lacie rugged ssd13K/yr
  • lacie hard drive 2tb4K/yr
  • lacie 4tb6K/yr

Reviews and returns

What reviews say buyers love and hate about Lacie Rugged Ssd4 4tb

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Durability”
2.2%of orders come back
“Failed less than 6 months in”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lacie Rugged Ssd4 4tb questions

Answered from the same tracked data.