Is label maker refill profitable to sell on Amazon United States?

The niche generates $65K/yr across 38 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the label maker refill niche?

32 brands and 87 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in label maker refill?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.8%.

When does demand for label maker refill peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the label maker refill niche?

Listings span $4.91–$18.72; the average listing price is $12.14 (sweet spot $15–$100). The average incumbent carries 2,539 reviews — the moat a new listing must climb.

label maker refill

Worth a look

Shows low returns (0.8%), but a small market ($65K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.14

avg listing price — sweet spot $15–$100

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Review moat

Okay2,538.97

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.91–$18.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$65K

$65K/yr · 77K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, label maker refill is a $65K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

label maker refill market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $73K–$97K; units × avg price
Conversion rate: 7.0%
Avg BSR: #90
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.5%
Avg brand age: 44 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 rising

Sellers

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

45%

Top 20: 82%

Open market

42%

Label KINGDOM18%
Freshworld14%
Phomemo8%
Wonfoucs7%
Unismar7%
Rocanza4%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +11.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top label maker refill search terms

label maker refill16K/yr +68.1%5.0% conv.
labels for label maker14K/yr +5.3%3.8% conv.
label maker paper11K/yr +13.3%5.7% conv.
label maker refills15K/yr -15.5%6.1% conv.
label maker labels7K/yr +15.3%2.6% conv.
white label tape5K/yr -1.7%6.0% conv.
label printer tape4K/yr -2.0%3.0% conv.
label tape refill5K/yr -68.9%3.2% conv.

All search terms

Top label maker refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Freshworld 6-Pack Replace for Brother Label Maker Refills TZe-231 12mm 0.47 Black Ink on White Tape Laminated Compatible with Brother Label Maker Tape for P-Touch PTD210 D220 H110 H111 D410 610BT CUBE

Freshworld$18.724.6★1,232 rev

Compatible with Dymo Letratag Refills White Paper Label Maker Tape Replacement for Dymo Label Maker Refills 12mm x 4m (1/2 x 13) for LT-100H 100T Plus 200B 5-Pack Label KINGDOM 91330 Refills

Label KINGDOM$13.424.7★6,637 rev

Compatible with Dymo LetraTag Label Maker Refills 91331 Plastic White Tape 12mm x 4m (1/2 x 13) for Labeler Letra Tag 200B LT 100T 100H Plus 5-Pack Label KINGDOM Cartridges

Label KINGDOM$13.734.7★7,208 rev

Compatible with Dymo LetraTag Label Maker Refills 12mm x 4m (1/2 x 13) White Paper Tape 91330 for LT-100T LT-100H Plus 200B XR 3-Pack Replace for Dymo LetraTag Refill Label Tape

Wonfoucs$9.804.7★9,764 rev

Tz-231 12mm 0.47 Laminated White Tze Label Tape Compatible for Brother Tze-231 Black on White Refill Work for Ptouch Label Maker PTD220 PTH111 PTD210 PTH110 PTD600 PTD200 PTD410 1/2 x 26.2 6 Pack

Unismar$17.664.5★127 rev

Newest

by launch date

Compatible for Brother Label Maker Tape 12mm 0.47 Laminated White Tz Tape TZe-231 TZe231 Work with P Touch PT-D220 D210 D202 H110 D200 D400 1280 D610BT 1880 1830 Refills Ptouch TZe 1/2 5-Pack

Rocanza$18.4555 rev

6mo ago

Freshworld$18.721,232 rev

7mo ago

12mm 0.47 Laminated White Tz Tape Compatible for Brother Label Maker Tape TZe-231 TZe231 Work with PTouch PT-D220 D210 H110 D200 D400 1280 D610BT 1880 1830 Refills TZ TZe 1/2 Black on White 4-Pack

Rocanza$16.3055 rev

7mo ago

Tz-231 12mm 0.47 Laminated White Tze Label Tape Compatible for Brother Tze-231 Black on White Refill Work for Ptouch Label Maker PTD220 PTH111 PTD210 PTH110 PTD600 PTD200 PTD410 1/2 x 26.2 6 Pack

Unismar$17.66127 rev

9mo ago

Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement

Nicelabels$5.92175 rev

10mo ago

What buyers say about label maker refill

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“For the price and the quality, this is definitely a solid choice”

Value For Money19%

“Great Deal”

Advertised Vs Actual Product11%

“Product exactly as advertised”

Adhesion/Stickiness7%

“Sticks very well”

Size-Overall7%

“Fit well”

Ease Of Use6%

“EASY TO USE”

Print Quality5%

“Great print quality”

Efficiency5%

“Works perfect for my Scentsy business”

Compatibility-Overall4%

“It was compatible”

Color2%

“Cute colors”

What buyers complain about

Adhesion/Stickiness17%

“Adhesion is pretty bad”

Quality-Overall10%

“Quality is also very thin”

Thickness6%

“What I received was a very thin stack”

Functionality-Overall6%

“I get cartridges that dont work”

Ease Of Use6%

“It has been extremely frustrating to use”

Compatibility-Overall5%

“NOT COMPATIBLE”

Paper Quality4%

“Cheap paper”

Print Quality4%

“Horrible print quality”

Durability3%

“Broke after first use”

Advertised Vs Actual Product3%

“NOT AS ADVERTISED”

Top return reasons

Size-Overall29%

Compatibility-Overall13%

Advertised Vs Actual Product11%

Functionality-Overall8%

Adhesion/Stickiness8%

Value For Money7%

Print Quality6%

Defective Material/Parts3%

Quality-Overall2%