Kuna Security Light with Camera

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

+16.1%

Conversion, latest week

0.2%

Market size, estimated

$3Ka year

Peak month

October1.5× the quietest month

Top search term

kuna13K searches a year

Listings sell for $44.55 on average, from $15.04 to $115.07. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $44.55 that is $0 to $4K a year per listing.

Average price

$44.55inside the $15 to $100 sweet spot

Price range

$15.04–$115.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

6.8%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #427 within Security & Surveillance. It carries 3,504 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

75%

Out of stock, average day

15.4%

Average rank

#427in Security & Surveillance

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

3,504per listing

Listings tracked

16

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months