Is kraken profitable to sell on Amazon United States?

The niche generates $761K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (35/100).

How competitive is the kraken niche?

4 brands and 45 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kraken?

Top complaints mined from reviews: Durability, Quality-Overall, Microphone. The return rate is 4.4%.

What does it cost to enter the kraken niche?

Listings span $18.87–$272.09; the average listing price is $119.56 (sweet spot $15–$100). The average incumbent carries 971 reviews — the moat a new listing must climb.

kraken

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Good$761K

$761K/yr · 618K searches

Avg price

Good$119.56

avg listing price — sweet spot $15–$100

Review moat

Good970.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Price range

Okay$18.87–$272.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, kraken is a $761K/yr Amazon United States market (618K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

kraken market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $717K–$956K; units × avg price
Conversion rate: 1.0%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

NZXT69%
Wild Man Drinking Company20%
Razer6%
Kraken Aquatics4%

Demand

Weekly Amazon search volume, last 42 weeks — +0.3% search growth over the last 90 days.

Open Trend

Top kraken search terms

kraken366K/yr -8.4%0.0% conv.
nzxt kraken elite 360112K/yr +6.1%1.9% conv.
kraken shotgun tool22K/yr +128.0%3.8% conv.
the kraken15K/yr +81.8%0.1% conv.
razer kraken v322K/yr -7.1%1.9% conv.
kracken14K/yr +7.3%0.7% conv.
kraken elite 360 rgb25K/yr -40.7%2.1% conv.
nzxt kraken elite 360 rgb10K/yr +24.7%1.1% conv.
razer kraken v3 x6K/yr +19.6%3.3% conv.
kraken elite6K/yr +3.8%1.2% conv.

All search terms

Top kraken products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NZXT Kraken Elite 360 RGB 2024 - AIO CPU Liquid Cooler - 360mm Radiator - F360 RGB Core Fan - Customizable 2.72 IPS LCD - NZXT Turbine Pump - AMD AM5 AM4 - Intel LGA 1851/1700 1200/115X - Black

NZXT$272.094.4★529 rev

NZXT Kraken Elite 360 RGB 2024 - AIO CPU Liquid Cooler - 360mm Radiator - F360 RGB Core Fan - Customizable 2.72 IPS LCD - NZXT Turbine Pump - AMD AM5 AM4 - Intel LGA 1851/1700 1200/115X - White

NZXT$268.964.3★535 rev

The Krakin 2.0 - Innovative Shotgun Tool with Built-in Funnel - Great for Golf Course Beach Grad Bachelorette Party College House Party Spring Break Snowboarding etc.

Wild Man Drinking Company$18.874.7★2,026 rev

NZXT Kraken Elite 360 2024 - AIO CPU Liquid Cooler - 360mm Radiator - 3 x F120P Fans - Customizable 2.72 IPS LCD - NZXT Turbine Pump - AMD AM5 AM4 - Intel LGA 1851/1700 1200/115X - Black

NZXT$243.894.2★255 rev

NZXT Kraken Plus 360 AIO CPU Liquid Cooler 360mm Radiator 3 x F120P Fans Customizable 1.54 Square LCD AMD AM5 AM4 Intel LGA 1851/1700 1200/115X Black

NZXT$159.644.3★327 rev

Newest

by launch date

NZXT Kraken Core 360 RGB - AIO CPU Liquid Cooler - 360 mm Radiator - 360 mm Single-Frame Fan - Compatible with AMD AM5/AM4 & Intel LGA 1851/1700/1200/115X - Black

NZXT$106.00140 rev

9mo ago

NZXT Kraken Plus 360 AIO CPU Liquid Cooler 360mm Radiator 3 x F120P Fans Customizable 1.54 Square LCD AMD AM5 AM4 Intel LGA 1851/1700 1200/115X Black

NZXT$159.64327 rev

1y ago

NZXT Kraken Plus 360 RGB AIO CPU Liquid Cooler 360mm Radiator F360 RGB Core Single Frame Fan Customizable 1.54 Square LCD AMD AM5 AM4 Intel LGA 1851/1700 1200/115X White

NZXT$196.31284 rev

1y ago

NZXT Kraken Plus 360 RGB AIO CPU Liquid Cooler 360mm Radiator F360 RGB Core Single Frame Fan Customizable 1.54 Square LCD AMD AM5 AM4 Intel LGA 1851/1700 1200/115X Black

NZXT$186.24284 rev

1y ago

The Krakin 2.0 - Innovative Shotgun Tool with Built-in Funnel - Gray/Green - Great for Parties Golfing Beach Days Sporting Events etc.

Wild Man Drinking Company$19.762,026 rev

1y ago

What buyers say about kraken

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality12%

“Good sound quality”

Assembly/Installation11%

“the assembly was very easy”

Quality-Overall8%

“The product is impressive across all categories, delivering excellent aesthetics, functionality, and ease of installation”

Software/Application6%

“their software works fine”

Heating6%

“Its good for cooling”

Design-Overall5%

“Great product with solid construction”

Value For Money4%

“it's affordable”

Efficiency4%

“it ended up being way more useful. and cleaner”

Microphone3%

“mic buttons for meetings”

Display Resolution3%

“Keeps my 9950x3d really cool love the little display, no complaints, owned 2 kraken before this one and NZXT still delivers”

What buyers complain about

Durability20%

“fell apart”

Quality-Overall9%

“Bad quality control”

Microphone7%

“Mic sucks”

Noise Level6%

“can be very noisy”

Heating5%

“The pump just died on me causing overheating”

Product Condition4%

“it came to me already used”

Software/Application3%

“I don't trust the firmware”

Leak-Proof3%

“Leaks”

Value For Money3%

“Expensive”

Audio Quality2%

“The audio quality has also dipped into oblivion”

Top return reasons

Compatibility-Overall21%

Size-Overall14%

Connectivity-Overall7%

Audio Quality6%

Product Condition6%

Defective Material/Parts6%

Functionality-Overall5%

Microphone5%

Value For Money4%

Heating3%

Common questions

Is kraken profitable to sell on Amazon United States?: The niche generates $761K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (35/100).
How competitive is the kraken niche?: 4 brands and 45 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kraken?: Top complaints mined from reviews: Durability, Quality-Overall, Microphone. The return rate is 4.4%.
What does it cost to enter the kraken niche?: Listings span $18.87–$272.09; the average listing price is $119.56 (sweet spot $15–$100). The average incumbent carries 971 reviews — the moat a new listing must climb.

kraken

kraken market data

Competition & brand share

Demand

Top kraken search terms

Top kraken products on Amazon

Top sellers

Newest

Trending

What buyers say about kraken

What buyers love

What buyers complain about

Top return reasons

Common questions

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