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Kindle Oasis Case

Fail

Demand is soft, at -6.9% this quarter, so Kindle Oasis Case is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$116K/yr348K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
39%top-5 click share · 19 brands · 19 sellers

Flapen Score

Kindle Oasis Case against its category

The dotted line is the Electronics average. Past it, Kindle Oasis Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kindle Oasis Case market on Amazon at a glance

Shoppers on Amazon United States searched for Kindle Oasis Case 348K times last year and spent an estimated $116K. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
1.7%
Market size, estimated
$116Ka year
Peak month
January1.7× the quietest month
Top search term
kindle oasis case199K searches a year

02 · Price

A sale here is worth $19.47.

Listings sell for $19.47 on average, from $9.39 to $31.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.47 that is $2K to $5K a year per listing.

Average price
$19.47inside the $15 to $100 sweet spot
Price range
$9.39–$31.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #645 within eBook Readers & Accessories. It carries 1,441 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
98%
Out of stock, average day
28.7%
Average rank
#645in eBook Readers & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,441per listing
Listings tracked
44

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kindle Oasis Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

24%

  • Brand 119%
  • Brand 216%
  • Brand 315%
  • Brand 414%
  • Brand 56%
  • Brand 66%

Demand

Kindle Oasis Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Kindle Oasis Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kindle oasis case199K/yr
  • kindle oasis 10th generation case54K/yr
  • kindle oasis cover59K/yr
  • kindle oasis 9th generation case14K/yr
  • kindle oasis case 10th generation9K/yr
  • oasis kindle case5K/yr
  • kindle oasis case with hand strap7K/yr

FAQ

Common Kindle Oasis Case questions

Answered from the same tracked data.