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Kindle Colorsoft Case

Fail

The top 5 brands take 92% of clicks, so Kindle Colorsoft Case is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$114K/yr278K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
49%top-5 click share · 11 brands · 18 sellers

Flapen Score

Kindle Colorsoft Case against its category

The dotted line is the Electronics average. Past it, Kindle Colorsoft Case is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kindle Colorsoft Case market on Amazon at a glance

Shoppers on Amazon United States searched for Kindle Colorsoft Case 278K times last year and spent an estimated $114K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
2.5%
Market size, estimated
$114Ka year
Peak month
January6.3× the quietest month
Top search term
kindle 12th generation case93K searches a year

02 · Price

A sale here is worth $16.31.

Listings sell for $16.31 on average, from $5.69 to $37.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.31 that is $2K to $4K a year per listing.

Average price
$16.31inside the $15 to $100 sweet spot
Price range
$5.69–$37.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #26 within eBook Readers & Accessories. It carries 4,061 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
2.1%
Average rank
#26in eBook Readers & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
4,061per listing
Listings tracked
28

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
25 months

Products

Top Kindle Colorsoft Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

18

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

6%

  • Brand 136%
  • Brand 228%
  • Brand 321%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Kindle Colorsoft Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Kindle Colorsoft Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kindle 12th generation case93K/yr
  • kindle color soft case45K/yr
  • colorsoft case43K/yr
  • kindle case 12th generation32K/yr
  • kindle 7 case18K/yr
  • 12th generation kindle cover7K/yr
  • kindle 12 gen case5K/yr
  • kindle paperwhite gen 12 cover6K/yr
  • kindle 12th gen case7K/yr
  • 12th gen kindle case5K/yr

FAQ

Common Kindle Colorsoft Case questions

Answered from the same tracked data.