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Kids Tablet

Pass

Kids Tablet scores 67 out of 100, a Pass. Shoppers spend an estimated $13.6M a year here, demand is soft, at -0.9% this quarter, and an estimated 2.1% of orders come back.

Flapen Score
67
67 / 100
Top 1% of 8,347 Electronics niches · +24 vs the category median of 43
Market size
$13.6M/yr11.2M searches / yr
90-day growth
-0.9%search demand this quarter
Competition
28%top-5 click share · 39 brands · 164 sellers

Flapen Score

Kids Tablet against its category

The dotted line is the Electronics average. Past it, Kids Tablet is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Tablet market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Tablet 11.2M times last year and spent an estimated $13.6M. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 11.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.6M a year.

Searches, last 12 months
11.2M
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
1.7%
Market size, estimated
$13.6Ma year
Peak month
December3.5× the quietest month
Top search term
kids tablet4.3M searches a year

02 · Price

A sale here is worth $70.05.

Listings sell for $70.05 on average, from $23.80 to $300.84. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At $70.05 that is $175K to $210K a year per listing.

Average price
$70.05inside the $15 to $100 sweet spot
Price range
$23.80–$300.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
2,500–3,000
Revenue per listing a year
$175K–$210K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #175 within Computers & Tablets. It carries 1,936 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#175in Computers & Tablets
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
1,936per listing
Listings tracked
76

04 · Newcomers

22 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
22Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kids Tablet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

164

Top-5 brand share

46%

Top 20: 88%

Top-5 click share

28%

Top 20: 60%

Open market

46%

  • Brand 111%
  • Brand 29%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Kids Tablet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Kids Tablet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids tablet4.3M/yr
  • tablet for kids 3-7857K/yr
  • amazon fire tablet kids682K/yr
  • fire tablet kids459K/yr
  • amazon kids tablet474K/yr
  • kids fire tablet366K/yr
  • tablet for kids562K/yr
  • tablets for kids390K/yr
  • kids tablets401K/yr
  • kids tablets ages 3-7 on sale286K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Tablet

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
21%of negative reviews mention “Charging”
2.1%of orders come back
“Charging issues”
A buyer, on “Charging”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Tablet questions

Answered from the same tracked data.