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Keystone Wall Plate

Fail

Shoppers spend an estimated $67K a year here, so Keystone Wall Plate is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$67K/yr73K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
55%top-5 click share · 11 brands · 27 sellers

Flapen Score

Keystone Wall Plate against its category

The dotted line is the Electronics average. Past it, Keystone Wall Plate is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keystone Wall Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Keystone Wall Plate 73K times last year and spent an estimated $67K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
9.4%
Market size, estimated
$67Ka year
Peak month
January1.2× the quietest month
Top search term
keystone wall plate49K searches a year

02 · Price

A sale here is worth $9.78.

Listings sell for $9.78 on average, from $1.58 to $18.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.78 that is $2K to $5K a year per listing.

Average price
$9.78under the $15 to $100 sweet spot
Price range
$1.58–$18.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #256 within Home Audio Accessories. It carries 1,059 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#256in Home Audio Accessories
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,059per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Keystone Wall Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

27

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

15%

  • Brand 126%
  • Brand 226%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 15%)

Demand

Keystone Wall Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Keystone Wall Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keystone wall plate49K/yr
  • keystone plate8K/yr
  • keystone jack wall plate8K/yr
  • 1 port keystone wall plate4K/yr
  • keystone wall plate 1 port4K/yr

Reviews and returns

What reviews say buyers love and hate about Keystone Wall Plate

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Connectivity-Overall”
1.6%of orders come back
“This is the worst quality connection hardware I have seen”
A buyer, on “Connectivity-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Keystone Wall Plate questions

Answered from the same tracked data.