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Keystone Coupler

Fail

Shoppers spend an estimated $54K a year here, so Keystone Coupler is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$54K/yr43K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
65%top-5 click share · 10 brands · 13 sellers

Flapen Score

Keystone Coupler against its category

The dotted line is the Electronics average. Past it, Keystone Coupler is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keystone Coupler market on Amazon at a glance

Shoppers on Amazon United States searched for Keystone Coupler 43K times last year and spent an estimated $54K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
7.9%
Market size, estimated
$54Ka year
Peak month
January1.9× the quietest month
Top search term
keystone coupler15K searches a year

02 · Price

A sale here is worth $15.97.

Listings sell for $15.97 on average, from $4.80 to $34.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.97 that is $4K to $8K a year per listing.

Average price
$15.97inside the $15 to $100 sweet spot
Price range
$4.80–$34.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #508 within Ethernet Cables. It carries 815 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#508in Ethernet Cables
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
815per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Keystone Coupler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • Brand 149%
  • Brand 219%
  • Brand 310%
  • Brand 410%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Keystone Coupler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Keystone Coupler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keystone coupler15K/yr
  • cat6 keystone coupler9K/yr
  • rj45 keystone coupler9K/yr
  • cat 6 keystone coupler5K/yr
  • ethernet keystone coupler3K/yr
  • keystone passthrough3K/yr

Reviews and returns

What reviews say buyers love and hate about Keystone Coupler

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Advertised Vs Actual Product”
63%of negative reviews mention “Connectivity-Overall”
1.3%of orders come back
“Spent hours troubleshooting network to find the black couplers as the problem”
A buyer, on “Connectivity-Overall”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Keystone Coupler questions

Answered from the same tracked data.