Is keypad profitable to sell on Amazon United States?

The niche generates $782K/yr across 29 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the keypad niche?

23 brands and 42 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in keypad?

Top complaints mined from reviews: Durability, Touch/Button Controls, Functionality-Overall. The return rate is 3.3%.

When does demand for keypad peak?

Demand peaks in Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the keypad niche?

Listings span $7.18–$58.14; the average listing price is $23.49 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.

keypad

Worth a look

Shows a sweet-spot price point ($23.49 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.49

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$7.18–$58.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$782K

$782K/yr · 935K searches

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,038.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, keypad is a $782K/yr Amazon United States market (935K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

keypad market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $705K–$940K; units × avg price
Conversion rate: 3.6%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.1%
Avg brand age: 42 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

48%

Top 20: 89%

Open market

42%

havit17%
TechGarden14%
NOOX8%
Foloda7%
MOFII6%
EPOMAKER6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.0×

Open Trend

Top keypad search terms

number pad135K/yr -18.8%2.3% conv.
numpad97K/yr -10.8%2.1% conv.
wireless number pad81K/yr -19.1%2.5% conv.
number pad keyboard67K/yr -10.1%2.5% conv.
10 key usb keypad54K/yr -6.8%5.3% conv.
bluetooth number pad54K/yr -16.6%3.2% conv.
number keypad for laptop47K/yr -6.3%5.0% conv.
number keypad43K/yr -24.3%2.3% conv.
number pad for laptop51K/yr -32.9%5.3% conv.
numeric keypad39K/yr -21.3%2.2% conv.

All search terms

Top keypad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

havit Bluetooth Number Pad Wireless Numeric Keypad Numpad 26 Keys Portable Mini Financial Accounting Rechargeable Numeric Pad for Windows Laptop Desktop PC Notebook (Black)

havit$19.684.3★3,447 rev

TechGarden Wired Number Pad USB Numeric Keypad 19 Key Number Keypad Keyboard for Laptop PC Computer Notebook Big Print Letters - Black

TechGarden$9.734.5★720 rev

Foloda Wireless Number Pads Numeric Keypad Numpad 22 Keys Portable 2.4 GHz Financial Accounting Number Keyboard Extensions 10 Key for Laptop PC Desktop Surface Pro Notebook

Foloda$17.004.3★5,447 rev

NOOX Wireless Number Pad Numeric Keypad Numpad Keyboard 10 Key USB Keypad Office Accounting Essentials Desktop Computer Laptops Accessories Compatible Chromebook Notebook EliteBook MateBook etc.

NOOX$9.844.1★856 rev

8BITDO Retro 18 Mechanical NUMPAD - N Edition

8Bitdo$38.614.6★1,458 rev

Newest

by launch date

Redragon K733 PRO Wireless Gasket RGB Number Pad 22 Keys Mechanical Numpad w/PC & Calculate Modes 10 Digits Calculator Display Knob Control 5-Layer Noise Dampening Creamy Custom Linear Switch

Redragon$30.4154 rev

8mo ago

MOFII Cute Colorful Wireless Number Pad - 18 Keys Portable 2.4 GHz with Stable Wireless Connectivity 10-Key Financial Accounting Extension (Purple Colorful)

MOFII$17.21116 rev

10mo ago

Keychron K0 Max Wireless Low-Profile Number Pad QMK/VIA Programmable Hot-Swappable Banana Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Polling Rate with Knob for Windows/Mac

Keychron$58.1472 rev

11mo ago

EPOMAKER EK21 VIA Gasket Number Pad with 1000mAh Battery BT 5.0/2.4GHz/Wired Hot-Swap Numpad with Aluminum Alloy knob Programmable for Win/Mac/Gaming (Black Silver Zebra Switch)

EPOMAKER$34.16234 rev

1y ago

EPOMAKER EK21 VIA Gasket Number Pad with 1000mAh Battery BT 5.0/2.4GHz/Wired Hot-Swap Numpad with Aluminum Alloy knob Programmable for Win/Mac/Gaming (Black Silver Wisteria V2 Switch)

EPOMAKER$33.57311 rev

1y ago

What buyers say about keypad

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“excellent build quality”

Ease Of Use9%

“wow has it come in handy”

Connectivity-Overall9%

“It connects easily”

Touch/Button Controls8%

“The switches have a nice feel”

Value For Money8%

“Great Value”

Advertised Vs Actual Product8%

“Looks as pictured”

Portability4%

“Very light and portable”

Assembly/Installation3%

“It's a no fuss setup”

Design-Overall3%

“It actually looks sleek”

Compatibility-Overall3%

“Worked great with a Macbook”

What buyers complain about

Durability13%

“Breaks in first few months”

Touch/Button Controls11%

“Button does not work”

Functionality-Overall10%

“Nonfunctional”

Connectivity-Overall9%

“Connectivity issues”

Quality-Overall7%

“Low quality”

Charging3%

“won't work while on the charger”

Software/Application2%

“Software is useless”

Value For Money2%

“As for the price i think its a little overpriced”

Compatibility-Overall2%

“could never get it to sync up”

Noise Level2%

“yes the keys are loud”

Top return reasons

Connectivity-Overall19%

Functionality-Overall18%

Compatibility-Overall13%

Size-Overall10%

Touch/Button Controls6%

Advertised Vs Actual Product4%

Defective Material/Parts3%

Value For Money3%

Quality-Overall2%