keyboard without number pad
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$54.00avg listing price — sweet spot $15–$100
Review moat
Great453.81avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.12–$172.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$195K$195K/yr · 196K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, keyboard without number pad is a $195K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
keyboard without number pad market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $162K–$216K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #797
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 5.0%
- Avg brand age
- 33 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
66
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
44%
Top 20: 80%
Open market
3%
- Cherry78%
- CHERRY XTRFY8%
- BlingKingdom4%
- Redragon3%
- Deftomo3%
- Zhouwang1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top keyboard without number pad search terms
- cherry keyboard80K/yr
- cherry mx keyboard31K/yr
- keyboard buttons14K/yr
- cherry mx11K/yr
- keyboard key8K/yr
- cherry mx silent red keyboard8K/yr
- cherry mechanical keyboard7K/yr
- cherry mx red keyboard7K/yr
- cherry red keyboard5K/yr
- cherry keyboard wireless5K/yr
Top keyboard without number pad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cherry KC 200 MX Wired Mechanical Office Keyboard Modern Design with Elegant Aluminum Surface USB-A Connection MX2A Silent RED Switches Black/Bronze
Cherry$75.484.4★450 rev
Cherry Stream Keyboard Wired Keyboard for PC/Laptop Whisper Quiet Silent Keys Unique Typing Feel Slim Design SX Scissor Switches USB-A QWERTY Black
Cherry$27.114.5★1,505 rev
Cherry MX 3.0S Wired Mechanical Gaming Keyboard Robust Aluminum Housing RGB-Lighting Full Key Rollover Anti Ghosting MX RED Switches White
Cherry$58.254.6★83 rev
Cherry MX 3.0S Wired Mechanical Gaming Keyboard Robust Aluminum Housing RGB-Lighting Full Key Rollover Anti Ghosting MX2A Silent RED Switches Black
Cherry$83.024.6★344 rev
BlingKingdom 10 PCS Blue Switch Replacement 3 PIN Mechanical Keyboard Switches Clicky Accurate Typing Dustproof LED Keyboard Gaming Keyboard
BlingKingdom$5.124.5★364 rev
Newest
by launch date
CHERRY MX2A RGB Blue Switch Kit 36 Mechanical Keyboard Switches for DIY Hot Swap or Gaming Keyboard Tactile Switch with Click (Clicky) Loud & Noticeable
Cherry$19.5252 rev
Deftomo 50 Pcs Blue Keyboard Switches 3-Pin Clicky Tactile Mechanical Keyboard Switches Complete DIY Replacement Kit with Switch Puller & Brush
Deftomo$10.29121 rev
CHERRY XTRFY MX 3.1 Wired Mechanical Gaming Keyboard Durable Aluminum Housing RGB Lighting Integrated Damping Mechanisms USB-A MX2A Silent RED Switches Black
CHERRY XTRFY$102.9533 rev
Cherry Stream Desktop Comfort Wireless Keyboard and Mouse Combo 2.4 GHz Connection Whisper-Quiet Keys Ergonomic Right-Handed Mouse Battery-Powered Black
Cherry$47.4856 rev
BlingKingdom 10 PCS Blue Switch Replacement 3 PIN Mechanical Keyboard Switches Clicky Accurate Typing Dustproof LED Keyboard Gaming Keyboard
BlingKingdom$5.12364 rev
Trending
90-day click momentumDeftomo 50 Pcs Blue Keyboard Switches 3-Pin Clicky Tactile Mechanical Keyboard Switches Complete DIY Replacement Kit with Switch Puller & Brush
Deftomo$10.294.7★
Cherry KC 200 MX Mechanical Office Keyboard with New MX2A switches. Modern Design with Metal Plate Frame. (Bronze W/MX2A Silent Red Switch) (Renewed)
Cherry$50.544.2★
Cherry Stream Desktop Comfort Wireless Keyboard and Mouse Combo 2.4 GHz Connection Whisper-Quiet Keys Ergonomic Right-Handed Mouse Battery-Powered Black
Cherry$47.484.5★
CHERRY XTRFY MX 2.0S Wired Mechanical Gaming Keyboard with RGB-Lighting Designed in Germany Full Key Rollover Anti Ghosting Cherry MX2A Blue Switches White
CHERRY XTRFY$47.064.2★
CHERRY MX2A RGB Blue Switch Kit 36 Mechanical Keyboard Switches for DIY Hot Swap or Gaming Keyboard Tactile Switch with Click (Clicky) Loud & Noticeable
Cherry$19.523.9★
What buyers say about keyboard without number pad
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clicks”
“Good for price”
“The build quality is solid”
“The design is super clean”
“It feels durable”
“the size is comfortable”
“easy to read”
“It's very sturdy”
“The color is nice”
“matches the product description”
What buyers complain about
“It is now shorting out”
“Clickers that dont click”
“Disappointed in the quality”
“Not loud”
“Great form, Bad Function”
“Not True RGB”
“although I feel like a couple of them look like they should be bigger”
“Pics are deceptive”
“It's more expensive”
“less sound than expected”
Top return reasons
Common questions
- Is keyboard without number pad profitable to sell on Amazon United States?
- The niche generates $195K/yr across 36 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the keyboard without number pad niche?
- 9 brands and 66 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in keyboard without number pad?
- Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 2.4%.
- When does demand for keyboard without number pad peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the keyboard without number pad niche?
- Listings span $5.12–$172.43; the average listing price is $54.00 (sweet spot $15–$100). The average incumbent carries 454 reviews — the moat a new listing must climb.