keyboard kit
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great158.34avg incumbent reviews — the moat a new listing must climb
Avg price
Great$62.23avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$10.12–$203.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 279K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, keyboard kit is a $76K/yr Amazon United States market (279K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
keyboard kit market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $62K–$78K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,031
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 54%
- Out of stock
- 25.3%
- Avg brand age
- 32 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
28
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
8%
- BOYI26%
- GLORIOUS22%
- ZMX17%
- GTSP11%
- Keychron9%
- CORBOBO6%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top keyboard kit search terms
- barebones keyboard85K/yr
- keyboard kit30K/yr
- keyboard base26K/yr
- keyboard barebones13K/yr
- keyboard pcb13K/yr
- keyboard frame13K/yr
- mechanical keyboard kit12K/yr
- mechanical keyboard base10K/yr
- diy keyboard kit10K/yr
- barebones keyboard kit8K/yr
Top keyboard kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOYI GMK67 Barebones Keyboard Kit VIA Programmable Custom BT5.0/2.4GHz/Type-C Tri-Mode Gasket Mounted Hot Swap RGB 4000mAh Wireless 65% Mechanical Gaming Keyboard DIY Kit with Knob(White)
BOYI$47.484.5★111 rev
GTSP 75% Custom Barebones Keyboard kit Gasket MoutedBlank DIY Silent TKL Mechanical Gaming Keyboard PCB Hot Swappable 3pin/5pin Switch with South-Facing RGB for Win/Mac (M87 Kit-Black)
GTSP$34.344.2★90 rev
ZMX GMK87 Keyboard Barebones Kit Gasket Mount Hot Swap PCB Triple Mode BT5.0/2.4G/Type-C Wireless Mechanical Keyboard with Knob VIA-Programmable Custom TFT-Screen RGB Gaming DIY Kit (White)
ZMX$67.764.1★23 rev
ZMX GMK104 Mechanical Keyboard Kit with Screen&Knob VIA Programmable Hot Swap Gasket Mounted PCB Custom RGB Barebones Keyboard Wireless BT5.0/2.4GHz/USB-C Wired Full Size Gaming DIY Kit (White)
ZMX$76.584.3★36 rev
GMK104 Barebones Keyboard Kit with Screen&Knob QMK/VIA Programmable BT5.0/2.4GHz/Type-C Tri-Mode Gasket Mounted Hot Swap RGB Backlit Full Size Custom PCB Kit DIY Mechanical Keyboard for Win/Mac(Black)
BOYI$79.394.6★16 rev
Newest
by launch date
LEOBOG Hi75C Pro Wireless Mechanical Keyboard Kit Aluminum Alloy Gasket Mount 75% Barebones DIY Base with Hot Swap RGB Backlighting & Volume Knob Enhanced Custom Gaming Keyboard Build 4000mAh
CORBOBO$70.143 rev
CORBOBO LEOBOG Hi75C Upgraded Wired Mechanical Keyboard Kit Aluminum Alloy Gasket Mount 75% Barebones DIY Base with Hot Swap RGB Backlighting & Volume Knob Enhanced Custom Gaming Keyboard Build
CORBOBO$65.7661 rev
CORBOBO LEOBOG Hi75C Upgraded Wired Mechanical Keyboard Kit Aluminum Alloy Gasket Mount 75% Barebones DIY Base with Hot Swap RGB Backlighting & Volume Knob Enhanced Custom Gaming Keyboard Build
CORBOBO$67.1061 rev
GMK108 Barebones Mechanical Keyboard Kit VIA Programmable Gasket Mounted BT5.0/2.4GHz/Type-C Tri-Mode Wired Hot-Swap RGB Backlit Full Size Custom PCB DIY Mechanical Keyboard Kit(Black)
BOYI$69.8511 rev
ZMX GMK104 Mechanical Keyboard Kit with Screen&Knob VIA Programmable Hot Swap Gasket Mounted PCB Custom RGB Barebones Keyboard Wireless BT5.0/2.4GHz/USB-C Wired Full Size Gaming DIY Kit (White)
ZMX$76.5836 rev
Trending
90-day click momentumCORBOBO LEOBOG Hi75C Upgraded Wired Mechanical Keyboard Kit Aluminum Alloy Gasket Mount 75% Barebones DIY Base with Hot Swap RGB Backlighting & Volume Knob Enhanced Custom Gaming Keyboard Build
CORBOBO$65.764.3★
LEOBOG Hi75C Pro Wireless Mechanical Keyboard Kit Aluminum Alloy Gasket Mount 75% Barebones DIY Base with Hot Swap RGB Backlighting & Volume Knob Enhanced Custom Gaming Keyboard Build 4000mAh
CORBOBO$70.144.4★
Keychron Q2 Custom Mechanical Keyboard Full Aluminum Wired Barebone Version QMK/VIA Programmable Macro Compatible with Mac Windows Linux Hot-Swappable 65% Layout Double-Gasket DIY Kit - Blue
Keychron$63.784.5★
Keychron Q4 Wired Custom Mechanical Keyboard Full Aluminum Barebone Version Hot-Swappable 60% Layout Double-Gasket DIY Kit QMK/VIA Programmable Macro Compatible with Mac Windows Linux - Blue
Keychron$77.020.0★
GMK104 Barebones Keyboard Kit with Screen&Knob QMK/VIA Programmable BT5.0/2.4GHz/Type-C Tri-Mode Gasket Mounted Hot Swap RGB Backlit Full Size Custom PCB Kit DIY Mechanical Keyboard for Win/Mac(White)
BOYI$80.144.8★
What buyers say about keyboard kit
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great value”
“Love the sound”
“The colors are beautiful”
“The touch response is superb”
“High quality and cool layout”
“Better than expected”
“Light, and definitely worth the money”
“The VIA webapp works fine in Chromium-based browsers”
“Feels like a well-built keyboard”
What buyers complain about
“Either the quality control is very poor”
“Several keys did not work at all”
“which didnt work for me”
“not want to make good connections”
“But still at this price it's just not worth it”
“Really tall”
“I have $100 keyboards that dont sound as good as this one”
“The keyboard is a little on the heavy side”
“if you only need it to work for 2 hours”
“well first the pictures are false in the fact that one of them states that the whats included in the package”
Top return reasons
Common questions
- Is keyboard kit profitable to sell on Amazon United States?
- The niche generates $76K/yr across 41 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the keyboard kit niche?
- 14 brands and 28 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in keyboard kit?
- Top complaints mined from reviews: Quality-Overall, Touch/Button Controls, Functionality-Overall. The return rate is 4.6%.
- When does demand for keyboard kit peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the keyboard kit niche?
- Listings span $10.12–$203.25; the average listing price is $62.23 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.