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Keyboard for Ipad Air

Fail

An estimated 10.4% of orders come back, so Keyboard for Ipad Air is a Fail.

Flapen Score
40
40 / 100
Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 43
Market size
$1.7M/yr670K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
66%top-5 click share · 11 brands · 55 sellers

Flapen Score

Keyboard for Ipad Air against its category

The dotted line is the Electronics average. Past it, Keyboard for Ipad Air is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keyboard for Ipad Air market on Amazon at a glance

Shoppers on Amazon United States searched for Keyboard for Ipad Air 670K times last year and spent an estimated $1.7M. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 670K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
670K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
2.0%
Market size, estimated
$1.7Ma year
Peak month
November3.3× the quietest month
Top search term
magic keyboard ipad air 11 inch199K searches a year

02 · Price

A sale here is worth $127.22.

Listings sell for $127.22 on average, from $24.79 to $277.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $127.22 that is $64K to $95K a year per listing.

Average price
$127.22above the $15 to $100 sweet spot
Price range
$24.79–$277.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$64K–$95K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #114 within Tablet Accessories. It carries 2,727 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
0.8%
Average rank
#114in Tablet Accessories
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,727per listing
Listings tracked
24

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Keyboard for Ipad Air products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

55

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 96%

Open market

6%

  • Brand 153%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

Keyboard for Ipad Air search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Keyboard for Ipad Air search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic keyboard ipad air 11 inch199K/yr
  • magic keyboard ipad pro 11 inch69K/yr
  • logitech ipad air 11 keyboard case36K/yr
  • keyboard for ipad air37K/yr
  • logitech combo touch ipad air 1138K/yr
  • apple magic keyboard ipad air 11 inch50K/yr
  • ipad air 10.9 inch case with keyboard21K/yr
  • ipad air magic keyboard25K/yr
  • ipad air magic keyboard 11 inch24K/yr
  • apple magic keyboard ipad pro 11 inch21K/yr

Reviews and returns

What reviews say buyers love and hate about Keyboard for Ipad Air

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
10.4%of orders come back
“Broken”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Keyboard for Ipad Air questions

Answered from the same tracked data.