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Keyboard and Mouse Wireless Compact Keyboard and Mouse

Fail

The top 5 brands take 100% of clicks, so Keyboard and Mouse Wireless Compact Keyboard and Mouse is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$140K/yr47K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
83%top-5 click share · 4 brands · 13 sellers

Flapen Score

Keyboard and Mouse Wireless Compact Keyboard and Mouse against its category

The dotted line is the Electronics average. Past it, Keyboard and Mouse Wireless Compact Keyboard and Mouse is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keyboard and Mouse Wireless Compact Keyboard and Mouse market on Amazon at a glance

Shoppers on Amazon United States searched for Keyboard and Mouse Wireless Compact Keyboard and Mouse 47K times last year and spent an estimated $140K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
10.6%
Market size, estimated
$140Ka year
Peak month
August1.8× the quietest month
Top search term
amazon basics keyboard and mouse12K searches a year

02 · Price

A sale here is worth $28.33.

Listings sell for $28.33 on average, from $11.05 to $95.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $28.33 that is $7K to $14K a year per listing.

Average price
$28.33inside the $15 to $100 sweet spot
Price range
$11.05–$95.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #376 within Keyboards, Mice & Accessories. It carries 14,176 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#376in Keyboards, Mice & Accessories
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
14,176per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Keyboard and Mouse Wireless Compact Keyboard and Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 29%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Keyboard and Mouse Wireless Compact Keyboard and Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Keyboard and Mouse Wireless Compact Keyboard and Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon basics keyboard and mouse12K/yr
  • amazon basics wireless keyboard and mouse combo5K/yr
  • amazon basics wireless keyboard7K/yr
  • amazon keyboard and mouse8K/yr
  • amazon wireless keyboard and mouse4K/yr
  • amazon wireless keyboard8K/yr
  • amazon basics wireless keyboard and mouse2K/yr
  • keyboard and mouse wireless compact keyboard and mouse446/yr

Reviews and returns

What reviews say buyers love and hate about Keyboard and Mouse Wireless Compact Keyboard and Mouse

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
19%of negative reviews mention “Durability”
1.9%of orders come back
“Broken after one month”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Keyboard and Mouse Wireless Compact Keyboard and Mouse questions

Answered from the same tracked data.