Keyboard
Keyboard shows a $66.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 3% of 8,347 Electronics niches · +17 vs the category median of 43
Is Keyboard profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Keyboard is a $66.7M/yr Amazon United States market (57.9M searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 60/100.
Keyboard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.6% over the last 90 days and 2.8% of searches end in a purchase.
$66.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 57 products
Top Keyboard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Black
- Price
- $24.07
- Rating
- 4.5/5
- Reviews
- 109,697
- Age
- 8y ago
Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose
- Price
- $24.28
- Rating
- 4.5/5
- Reviews
- 109,697
- Age
- 1y ago
Wireless Keyboard and Mouse Combo 2.4G Full Size Silent Keyboard with Fn Multimedia Keys for Office and Home 3-Level DPI Adjustable Quiet Mouse for Windows Mac OS Desktop/Laptop/PC(Avocado Green)
- Price
- $19.79
- Rating
- 4.3/5
- Reviews
- 2,334
- Age
- 1y ago
AULA F75 Pro Wireless Mechanical Keyboard 75% Hot Swappable Custom Keyboard with Knob RGB Backlit Pre-lubed Reaper Switches Side Printed PBT Keycaps 2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards
- Price
- $67.48
- Rating
- 4.7/5
- Reviews
- 1,639
- Age
- 2y ago
Logitech MK345 Wireless Keyboard and Mouse Combo with Palm Rest 2.4 GHz USB Receiver Compatible with PC Laptop Black
- Price
- $32.16
- Rating
- 4.5/5
- Reviews
- 41,180
- Age
- 11y ago
Trending
90-day click momentumLogitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose
- Price
- $24.28
- Rating
- 4.5/5
- Reviews
- 109,697
- Age
- 1y ago
AULA 99 Key Keyboard Wireless Gaming Keyboard Bluetooth Computer Keyboards Creamy Cute with Number Pad RGB Backlit Tri-Mode BT/2.4GHz/USB-C - Pink
- Price
- $32.94
- Rating
- 4.3/5
- Reviews
- 1,854
- Age
- 1y ago
Logitech G413 SE Full-Size Mechanical Gaming Keyboard - Backlit Keyboard with Tactile Mechanical Switches Anti-Ghosting Compatible with Windows macOS - Black Aluminum
- Price
- $63.58
- Rating
- 4.5/5
- Reviews
- 1,596
- Age
- 4y ago
Logitech MK345 Wireless Keyboard and Mouse Combo with Palm Rest 2.4 GHz USB Receiver Compatible with PC Laptop Black
- Price
- $32.16
- Rating
- 4.5/5
- Reviews
- 41,180
- Age
- 11y ago
AULA F75 Pro Wireless Mechanical Keyboard 75% Hot Swappable Custom Keyboard with Knob RGB Backlit Pre-lubed Reaper Switches Side Printed PBT Keycaps 2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards
- Price
- $67.48
- Rating
- 4.7/5
- Reviews
- 1,639
- Age
- 2y ago
Newest
by launch dateAULA 99 Key Keyboard Wireless Gaming Keyboard Bluetooth Computer Keyboards Creamy Cute with Number Pad RGB Backlit Tri-Mode BT/2.4GHz/USB-C - Pink
- Price
- $32.94
- Rating
- 4.3/5
- Reviews
- 1,854
- Age
- 1y ago
AULA S99 Gaming Keyboard Wireless Computer Keyboards Tri-Mode Bluetooth/2.4GHz/USB-C Custom Creamy Keyboard with Number Pad RGB Backlit Media Knob Cute Programmable Keyboard for PC Gamer - Green
- Price
- $33.02
- Rating
- 4.3/5
- Reviews
- 1,854
- Age
- 1y ago
Wireless Keyboard and Mouse Combo Full Size Silent Ergonomic Keyboard and Mouse Long Battery Life Optical Mouse 2.4G Lag-Free Cordless Mice Keyboard for Computer Mac Laptop PC Windows
- Price
- $19.49
- Rating
- 4.3/5
- Reviews
- 1,615
- Age
- 1y ago
Wireless Keyboard and Mouse Combo 2.4G Full Size Silent Keyboard with Fn Multimedia Keys for Office and Home 3-Level DPI Adjustable Quiet Mouse for Windows Mac OS Desktop/Laptop/PC(Avocado Green)
- Price
- $19.79
- Rating
- 4.3/5
- Reviews
- 2,334
- Age
- 1y ago
Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose
- Price
- $24.28
- Rating
- 4.5/5
- Reviews
- 109,697
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
156
Top-5 brand share
70%
Top 20: 96%
Top-5 click share
33%
Top 20: 64%
Open market
27%
- Logitech43%
- AULA12%
- RECCAZR7%
- EDJO4%
- Amazon Basics3%
- Redragon3%
Keyboard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Keyboard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- keyboard13.2M/yr
- keyboard and mouse wireless6.4M/yr
- wireless keyboard and mouse7.1M/yr
- wireless keyboard5.7M/yr
- gaming keyboard5.5M/yr
- mechanical keyboard3.7M/yr
- keyboard and mouse2.2M/yr
- bluetooth keyboard2.0M/yr
- logitech wireless keyboard and mouse combo1.8M/yr
- wireless keyboard mouse combo1.6M/yr
What reviews say buyers love and hate about Keyboard
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Great Buy”
“build quality is great”
“Soft Touch”
“Cute color”
“comfortable to hold”
What buyers complain about
66% of reviews“DOESN'T LAST”
“Poor functionality”
“very cheap quality”
“Constantly disconnects”
“Buttons do not work”
Keyboard return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Keyboard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
