Keyboard
MaybeShoppers spend an estimated $66.7M a year here. But demand is soft, at -12.6% this quarter, so Keyboard is a Maybe.
- Flapen Score
- 60 / 100Top 3% of 8,347 Electronics niches · +17 vs the category median of 4360
- Market size
- $66.7M/yr57.9M searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 33%top-5 click share · 26 brands · 156 sellers
Flapen Score
Keyboard against its category
The dotted line is the Electronics average. Past it, Keyboard is stronger. Inside it, weaker.
Market
The Keyboard market on Amazon at a glance
Shoppers on Amazon United States searched for Keyboard 57.9M times last year and spent an estimated $66.7M. The top 5 brands take 70% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 57.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66.7M a year.
- Searches, last 12 months
- 57.9M
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $66.7Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- keyboard13.2M searches a year
02 · Price
A sale here is worth $40.76.
Listings sell for $40.76 on average, from $11.05 to $195.67. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $40.76 that is $1.0M to $1.2M a year per listing.
- Average price
- $40.76inside the $15 to $100 sweet spot
- Price range
- $11.05–$195.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $1.0M–$1.2M
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Keyboards, Mice & Accessories. It carries 10,817 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Keyboards, Mice & Accessories
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 10,817per listing
- Listings tracked
- 57
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Keyboard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Black
- Price
- $24.07
- Rating
- 4.5/5
- Reviews
- 109,697
- Age
- 8y ago

Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose
- Price
- $24.28
- Rating
- 4.5/5
- Reviews
- 109,697
- Age
- 1y ago

Wireless Keyboard and Mouse Combo 2.4G Full Size Silent Keyboard with Fn Multimedia Keys for Office and Home 3-Level DPI Adjustable Quiet Mouse for Windows Mac OS Desktop/Laptop/PC(Avocado Green)
- Price
- $19.79
- Rating
- 4.3/5
- Reviews
- 2,334
- Age
- 1y ago

AULA F75 Pro Wireless Mechanical Keyboard 75% Hot Swappable Custom Keyboard with Knob RGB Backlit Pre-lubed Reaper Switches Side Printed PBT Keycaps 2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards
- Price
- $67.48
- Rating
- 4.7/5
- Reviews
- 1,639
- Age
- 2y ago

Logitech MK345 Wireless Keyboard and Mouse Combo with Palm Rest 2.4 GHz USB Receiver Compatible with PC Laptop Black
- Price
- $32.16
- Rating
- 4.5/5
- Reviews
- 41,180
- Age
- 11y ago
Trending
estimated 90-day click momentum
Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose
- Price
- $24.28
- Rating
- 4.5/5
- Reviews
- 109,697
- Age
- 1y ago

AULA 99 Key Keyboard Wireless Gaming Keyboard Bluetooth Computer Keyboards Creamy Cute with Number Pad RGB Backlit Tri-Mode BT/2.4GHz/USB-C - Pink
- Price
- $32.94
- Rating
- 4.3/5
- Reviews
- 1,854
- Age
- 1y ago

Logitech G413 SE Full-Size Mechanical Gaming Keyboard - Backlit Keyboard with Tactile Mechanical Switches Anti-Ghosting Compatible with Windows macOS - Black Aluminum
- Price
- $63.58
- Rating
- 4.5/5
- Reviews
- 1,596
- Age
- 4y ago

Logitech MK345 Wireless Keyboard and Mouse Combo with Palm Rest 2.4 GHz USB Receiver Compatible with PC Laptop Black
- Price
- $32.16
- Rating
- 4.5/5
- Reviews
- 41,180
- Age
- 11y ago

AULA F75 Pro Wireless Mechanical Keyboard 75% Hot Swappable Custom Keyboard with Knob RGB Backlit Pre-lubed Reaper Switches Side Printed PBT Keycaps 2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards
- Price
- $67.48
- Rating
- 4.7/5
- Reviews
- 1,639
- Age
- 2y ago
Newest
by launch date
AULA 99 Key Keyboard Wireless Gaming Keyboard Bluetooth Computer Keyboards Creamy Cute with Number Pad RGB Backlit Tri-Mode BT/2.4GHz/USB-C - Pink
- Price
- $32.94
- Rating
- 4.3/5
- Reviews
- 1,854
- Age
- 1y ago

AULA S99 Gaming Keyboard Wireless Computer Keyboards Tri-Mode Bluetooth/2.4GHz/USB-C Custom Creamy Keyboard with Number Pad RGB Backlit Media Knob Cute Programmable Keyboard for PC Gamer - Green
- Price
- $33.02
- Rating
- 4.3/5
- Reviews
- 1,854
- Age
- 1y ago

Wireless Keyboard and Mouse Combo Full Size Silent Ergonomic Keyboard and Mouse Long Battery Life Optical Mouse 2.4G Lag-Free Cordless Mice Keyboard for Computer Mac Laptop PC Windows
- Price
- $19.49
- Rating
- 4.3/5
- Reviews
- 1,615
- Age
- 1y ago

Wireless Keyboard and Mouse Combo 2.4G Full Size Silent Keyboard with Fn Multimedia Keys for Office and Home 3-Level DPI Adjustable Quiet Mouse for Windows Mac OS Desktop/Laptop/PC(Avocado Green)
- Price
- $19.79
- Rating
- 4.3/5
- Reviews
- 2,334
- Age
- 1y ago

Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose
- Price
- $24.28
- Rating
- 4.5/5
- Reviews
- 109,697
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
156
Est. top-5 brand share
70%
Top 20: 96%
Est. top-5 click share
33%
Top 20: 64%
Open market
27%
- Logitech43%
- AULA12%
- RECCAZR7%
- EDJO4%
- Amazon Basics3%
- Redragon3%
Demand
Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Keyboard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keyboard13.2M/yr
- keyboard and mouse wireless6.4M/yr
- wireless keyboard and mouse7.1M/yr
- wireless keyboard5.7M/yr
- gaming keyboard5.5M/yr
- mechanical keyboard3.7M/yr
- keyboard and mouse2.2M/yr
- bluetooth keyboard2.0M/yr
- logitech wireless keyboard and mouse combo1.8M/yr
- wireless keyboard mouse combo1.6M/yr
Reviews and returns
What reviews say buyers love and hate about Keyboard
We read the reviews and the return reasons for every product selling here.
“DOESN'T LAST”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keyboard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









