Is keyboard profitable to sell on Amazon United States?

The niche generates $66.7M/yr across 57 tracked products. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the keyboard niche?

26 brands and 156 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in keyboard?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.6%.

When does demand for keyboard peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the keyboard niche?

Listings span $11.05–$195.67; the average listing price is $40.76 (sweet spot $15–$100). The average incumbent carries 10,817 reviews — the moat a new listing must climb.

keyboard

Worth a look

Shows a $66.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$66.7M

$66.7M/yr · 57.9M searches

Avg price

Incredible$40.76

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Okay$11.05–$195.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,816.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, keyboard is a $66.7M/yr Amazon United States market (57.9M searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

keyboard market data

Units sold / yr: 1.0M–1.0M; avg 25,000–30,000/product
Revenue / yr: $40.8M–$40.8M; units × avg price
Conversion rate: 2.8%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

156

Top-5 brand share

70%

Top 20: 96%

Top-5 click share

33%

Top 20: 64%

Open market

27%

Logitech43%
AULA12%
RECCAZR7%
EDJO4%
Amazon Basics3%
Redragon3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top keyboard search terms

keyboard13.2M/yr -7.3%1.2% conv.
keyboard and mouse wireless6.4M/yr -10.7%2.9% conv.
wireless keyboard and mouse7.1M/yr -18.6%3.7% conv.
wireless keyboard5.7M/yr -16.6%2.0% conv.
gaming keyboard5.5M/yr -10.6%0.6% conv.
mechanical keyboard3.7M/yr -10.9%0.4% conv.
keyboard and mouse2.2M/yr -12.8%1.7% conv.
bluetooth keyboard2.0M/yr -19.1%1.3% conv.
logitech wireless keyboard and mouse combo1.8M/yr -19.1%7.4% conv.
wireless keyboard mouse combo1.6M/yr -14.6%3.0% conv.

All search terms

Top keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Black

Logitech$24.074.5★109,697 rev

Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose

Logitech$24.284.5★109,697 rev

Wireless Keyboard and Mouse Combo 2.4G Full Size Silent Keyboard with Fn Multimedia Keys for Office and Home 3-Level DPI Adjustable Quiet Mouse for Windows Mac OS Desktop/Laptop/PC(Avocado Green)

RECCAZR$19.794.3★2,334 rev

AULA F75 Pro Wireless Mechanical Keyboard 75% Hot Swappable Custom Keyboard with Knob RGB Backlit Pre-lubed Reaper Switches Side Printed PBT Keycaps 2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards

AULA$67.484.7★1,639 rev

Logitech MK345 Wireless Keyboard and Mouse Combo with Palm Rest 2.4 GHz USB Receiver Compatible with PC Laptop Black

Logitech$32.164.5★41,180 rev

Newest

by launch date

AULA 99 Key Keyboard Wireless Gaming Keyboard Bluetooth Computer Keyboards Creamy Cute with Number Pad RGB Backlit Tri-Mode BT/2.4GHz/USB-C - Pink

AULA$32.941,854 rev

1y ago

AULA S99 Gaming Keyboard Wireless Computer Keyboards Tri-Mode Bluetooth/2.4GHz/USB-C Custom Creamy Keyboard with Number Pad RGB Backlit Media Knob Cute Programmable Keyboard for PC Gamer - Green

AULA$33.021,854 rev

1y ago

Wireless Keyboard and Mouse Combo Full Size Silent Ergonomic Keyboard and Mouse Long Battery Life Optical Mouse 2.4G Lag-Free Cordless Mice Keyboard for Computer Mac Laptop PC Windows

EDJO$19.491,615 rev

1y ago

Wireless Keyboard and Mouse Combo 2.4G Full Size Silent Keyboard with Fn Multimedia Keys for Office and Home 3-Level DPI Adjustable Quiet Mouse for Windows Mac OS Desktop/Laptop/PC(Avocado Green)

RECCAZR$19.792,334 rev

1y ago

Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose

Logitech$24.28109,697 rev

1y ago

What buyers say about keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Great Buy”

Quality-Overall12%

“build quality is great”

Touch/Button Controls8%

“Soft Touch”

Color6%

“Cute color”

Ease Of Use6%

“comfortable to hold”

Connectivity-Overall5%

“Connects easily”

Assembly/Installation5%

“Easy to Set Up”

Advertised Vs Actual Product5%

“Just as described”

Comfort-Overall3%

“The comfort is nice”

Design-Overall3%

“Cute Design”

What buyers complain about

Durability17%

“DOESN'T LAST”

Functionality-Overall11%

“Poor functionality”

Quality-Overall9%

“very cheap quality”

Connectivity-Overall8%

“Constantly disconnects”

Touch/Button Controls8%

“Buttons do not work”

Noise Level3%

“Squeaky”

Size-Overall3%

“Too small”

Value For Money3%

“You would think its more expensive”

Ease Of Use2%

“hard to press”

Adhesion/Stickiness2%

“Sticky”

Top return reasons

Functionality-Overall20%

Connectivity-Overall15%

Compatibility-Overall13%

Size-Overall12%

Touch/Button Controls4%

Value For Money4%

Advertised Vs Actual Product4%

Defective Material/Parts4%

Noise Level3%

Quality-Overall3%

Common questions

Is keyboard profitable to sell on Amazon United States?: The niche generates $66.7M/yr across 57 tracked products. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the keyboard niche?: 26 brands and 156 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in keyboard?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.6%.
When does demand for keyboard peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the keyboard niche?: Listings span $11.05–$195.67; the average listing price is $40.76 (sweet spot $15–$100). The average incumbent carries 10,817 reviews — the moat a new listing must climb.

keyboard

keyboard market data

Competition & brand share

Demand & seasonality

Top keyboard search terms

Top keyboard products on Amazon

Top sellers

Newest

Trending

What buyers say about keyboard

What buyers love

What buyers complain about

Top return reasons

Common questions

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