Keyboard
MaybeShoppers spend an estimated $66.7M a year here. But demand is soft, at -12.6% this quarter, so Keyboard is a Maybe.
- Flapen Score
- 60 / 100Top 3% of 8,347 Electronics niches · +17 vs the category median of 4360
- Market size
- $66.7M/yr57.9M searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 33%top-5 click share · 26 brands · 156 sellers
Flapen Score
Keyboard against its category
The dotted line is the Electronics average. Past it, Keyboard is stronger. Inside it, weaker.
Market
The Keyboard market on Amazon at a glance
Shoppers on Amazon United States searched for Keyboard 57.9M times last year and spent an estimated $66.7M. The top 5 brands take 70% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 57.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66.7M a year.
- Searches, last 12 months
- 57.9M
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $66.7Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- keyboard13.2M searches a year
02 · Price
A sale here is worth $40.76.
Listings sell for $40.76 on average, from $11.05 to $195.67. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $40.76 that is $1.0M to $1.2M a year per listing.
- Average price
- $40.76inside the $15 to $100 sweet spot
- Price range
- $11.05–$195.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $1.0M–$1.2M
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Keyboards, Mice & Accessories. It carries 10,817 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Keyboards, Mice & Accessories
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 10,817per listing
- Listings tracked
- 57
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
156
Top-5 brand share
70%
Top 20: 96%
Top-5 click share
33%
Top 20: 64%
Open market
27%
- Brand 143%
- Brand 212%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keyboard13.2M/yr
- keyboard and mouse wireless6.4M/yr
- wireless keyboard and mouse7.1M/yr
- wireless keyboard5.7M/yr
- gaming keyboard5.5M/yr
- mechanical keyboard3.7M/yr
- keyboard and mouse2.2M/yr
- bluetooth keyboard2.0M/yr
- logitech wireless keyboard and mouse combo1.8M/yr
- wireless keyboard mouse combo1.6M/yr
Reviews and returns
What reviews say buyers love and hate about Keyboard
We read the reviews and the return reasons for every product selling here.
“DOESN'T LAST”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keyboard questions
Answered from the same tracked data.









