kenneth cole backpack
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Great$71.00avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$21.21–$162.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,571.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 50K searches
According to Flapen's Amazon United States niche tracking, kenneth cole backpack is a $27K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
kenneth cole backpack market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $36K–$53K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,483
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.7%
- Avg brand age
- 43 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
35
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
36%
Top 20: 81%
Open market
5%
- Kenneth Cole REACTION76%
- Kenneth Cole New York8%
- Amazon Basics6%
- LOVEVOOK2%
- Samsonite2%
- Swissdigital2%
- Open — no brand owns it (6 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +0.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top kenneth cole backpack search terms
- kenneth cole backpack23K/yr
- kenneth cole reaction backpack13K/yr
- kenneth cole backpack for women8K/yr
- kenneth cole backpack for men7K/yr
Top kenneth cole backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenneth Cole Reaction Brooklyn Commuter Backpack Slim 16 Laptop Computer & Tablet Anti-Theft RFID Business Work & Travel Bookbag Black Polyester
Kenneth Cole REACTION$55.984.6★315 rev
Kenneth Cole Reaction ProTec Travel Business Backpack 17 Laptop Computer TSA Checkpoint-Friendly Bookbag With USB Port Black
Kenneth Cole New York$79.144.6★153 rev
Kenneth Cole REACTION Womens Chelsea Chevron 15 Laptop and Tablet Backpack Black
Kenneth Cole REACTION$50.924.6★5,450 rev
Kenneth Cole REACTION Parker 16 Polyester Tech Covertible Backpack/Briefcase Black
Kenneth Cole REACTION$57.424.4★57 rev
Kenneth Cole REACTION Sophie Backpack Black 15 Laptop
Kenneth Cole REACTION$58.614.6★792 rev
Newest
by launch date
Kenneth Cole REACTION The Venturer 17 Polyester Tech Travel Backpack for Work Black
Kenneth Cole REACTION$60.323 rev
Kenneth Cole Reaction Brooklyn Commuter Backpack Slim 16 Laptop Computer & Tablet Anti-Theft RFID Business Work & Travel Bookbag Black Polyester
Kenneth Cole REACTION$55.98315 rev
Kenneth Cole Reaction ProTec Travel Business Backpack 17 Laptop Computer TSA Checkpoint-Friendly Bookbag With USB Port Black
Kenneth Cole New York$79.14153 rev
Kenneth Cole REACTION Womens Chelsea Chevron 15 Laptop and Tablet Backpack Black
Kenneth Cole REACTION$50.925,450 rev
Kenneth Cole REACTION Parker 16 Polyester Tech Covertible Backpack/Briefcase Black
Kenneth Cole REACTION$57.4257 rev
Trending
90-day click momentumKenneth Cole REACTION The Venturer 17 Polyester Tech Travel Backpack for Work Black
Kenneth Cole REACTION$60.325.0★
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$21.214.7★
Kenneth Cole REACTION Womens Chelsea Chevron 15 Laptop and Tablet Backpack Olive
Kenneth Cole REACTION$44.634.6★
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$24.304.7★
Kenneth Cole REACTION Madison Square Lightweight Hardside Chevron Expandable Spinner Luggage Olive 2-Piece (20 Carry On + Sophie Backpack)
Kenneth Cole REACTION$127.684.6★
What buyers say about kenneth cole backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality bag”
“Good travel size”
“Lots of storage”
“Good value for money”
“Lots of pockets”
“Feels durable”
“This backpack seems sturdy enough”
“Exactly what I needed”
“fairly lightweight”
“comfortable”
What buyers complain about
“Smaller than expected”
“Already starting to fall apart”
“Poor Quality”
“Bad zipper”
“the strap is ripping”
“A little too big and bulky”
“is too big for carry on”
“doesnt make it leather”
“which looked more tan in the pictures”
“DOES NOT PROTECT FROM WATER”
Top return reasons
Common questions
- Is kenneth cole backpack profitable to sell on Amazon United States?
- The niche generates $27K/yr across 42 tracked products. 14 of 27 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (33/100).
- How competitive is the kenneth cole backpack niche?
- 12 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in kenneth cole backpack?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.0% — above our launch gate.
- When does demand for kenneth cole backpack peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the kenneth cole backpack niche?
- Listings span $21.21–$162.90; the average listing price is $71.00 (sweet spot $15–$100). The average incumbent carries 2,571 reviews — the moat a new listing must climb.