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Kate Backdrop

Fail

Demand is soft, at -32.7% this quarter, so Kate Backdrop is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$90K/yr199K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
31%top-5 click share · 21 brands · 36 sellers

Flapen Score

Kate Backdrop against its category

The dotted line is the Electronics average. Past it, Kate Backdrop is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kate Backdrop market on Amazon at a glance

Shoppers on Amazon United States searched for Kate Backdrop 199K times last year and spent an estimated $90K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
1.1%
Market size, estimated
$90Ka year
Peak month
November3.9× the quietest month
Top search term
kate backdrop117K searches a year

02 · Price

A sale here is worth $42.06.

Listings sell for $42.06 on average, from $8.00 to $110.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.06 that is $0 to $4K a year per listing.

Average price
$42.06inside the $15 to $100 sweet spot
Price range
$8.00–$110.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,295 within Lighting & Studio. It carries 1,130 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#1,295in Lighting & Studio
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,130per listing
Listings tracked
52

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Kate Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

21 flat

Sellers

36

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

31%

Top 20: 65%

Open market

24%

  • Brand 154%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Kate Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Kate Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kate backdrop117K/yr
  • headshot backdrop31K/yr
  • canvas backdrop13K/yr
  • abstract backdrop15K/yr
  • content creator backdrop7K/yr
  • clothing photography setup8K/yr
  • muslin backdrop6K/yr
  • headshot backdrop with stand2K/yr

Reviews and returns

What reviews say buyers love and hate about Kate Backdrop

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Its pretty big”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kate Backdrop questions

Answered from the same tracked data.