Jaybird Vista 2

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $765K a year.

Searches, last 12 months

547K

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

1.5%

Market size, estimated

$765Ka year

Top search term

jabra elite 8 active107K searches a year

Listings sell for $93.92 on average, from $25.42 to $310.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $93.92 that is $9K to $23K a year per listing.

Average price

$93.92inside the $15 to $100 sweet spot

Price range

$25.42–$310.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$9K–$23K

Returns

5.1%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #1,631 within Headphones & Earbuds. It carries 6,268 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

72%

Out of stock, average day

21.4%

Average rank

#1,631in Headphones & Earbuds

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

6,268per listing

Listings tracked

25

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months