jaybird vista 2
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$93.92avg listing price — sweet spot $15–$100
Market size
Good$765K$765K/yr · 547K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Price range
Okay$25.42–$310.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad6,268.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jaybird vista 2 is a $765K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
jaybird vista 2 market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $751K–$939K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,631
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 68%
- Out of stock
- 21.4%
- Avg brand age
- 31 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
85
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
1%
- JBL55%
- Jabra24%
- Jaybird10%
- Soundcore5%
- Sony3%
- Bose2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 23 weeks — +5.4% search growth over the last 90 days.Top jaybird vista 2 search terms
- jabra elite 8 active107K/yr
- jabra elite 8 active gen 282K/yr
- jbl endurance race 255K/yr
- jbl endurance41K/yr
- jaybird headphones34K/yr
- jaybird vista 234K/yr
- jabra elite 824K/yr
- jbl sport earbuds18K/yr
- jaybird earbuds28K/yr
- jaybird22K/yr
Top jaybird vista 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JBL Endurance Race 2 - Waterproof (IP68) Sports True Wireless Earbuds with 4 mics for Crisp Clear Calls JBL Pure Bass Sound 48Hrs of Playback Plus Speed Charging & Active Noise Cancelling (Black)
JBL$60.664.2★1,561 rev
JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Black/Grey)
JBL$102.644.2★452 rev
Jabra Elite 8 Active - Black (X)
Jabra$214.173.8★20 rev
JBL Endurance Race 2 - Waterproof (IP68) sports true wireless earbuds with 4 mics for crisp clear calls JBL Pure Bass sound 48Hrs of Playback plus speed charging & Active Noise Cancelling (Purple)
JBL$53.734.2★1,561 rev
Jaybird Tarah Bluetooth Wireless Sport Headphones for Gym Training Workouts Fitness and Running Performance: Sweatproof and Waterproof Black Metallic/Flash
Jaybird$70.024.1★678 rev
Newest
by launch dateJBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Black/Grey)
JBL$102.64452 rev
JBL Endurance Zone Open Ear Earbuds Waterproof Secure Fit
JBL$151.3889 rev
JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Purple/Teal)
JBL$100.67452 rev
JBL Endurance Race 2 - Waterproof (IP68) sports true wireless earbuds with 4 mics for crisp clear calls JBL Pure Bass sound 48Hrs of Playback plus speed charging & Active Noise Cancelling (Purple)
JBL$53.731,561 rev
JBL Endurance Race 2 - Waterproof (IP68) Sports True Wireless Earbuds with 4 mics for Crisp Clear Calls JBL Pure Bass Sound 48Hrs of Playback Plus Speed Charging & Active Noise Cancelling (Black)
JBL$60.661,561 rev
Trending
90-day click momentum
Jabra Elite 3 in Ear Wireless Bluetooth Earbuds Noise Isolating True Wireless Buds with 4 Built-in Microphones for Clear Calls Rich Bass Customizable Sound and Mono Mode - Navy
Jabra$49.494.1★
Jabra Evolve2 True Wireless Earbuds - in-Ear Bluetooth Earbuds with Active Noise Cancellation MultiSensor Voice Technology - Certified to Work with Your Virtual Meeting Apps - Black
Jabra$310.763.5★
Jaybird RUN XT True Wireless Headphones (Black/Flash)
Jaybird$51.593.8★
JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Purple/Teal)
JBL$100.674.2★
JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Black/Grey)
JBL$102.644.2★
What buyers say about jaybird vista 2
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome sound quality”
“Good headphones for the money”
“The build quality is great”
“Amazing battery life”
“Noise cancelling works well”
“they fit comfortably”
“Very comfortable too”
“Charge quick”
“Comfortable to wear”
“good connection”
What buyers complain about
“Does not charge”
“bad durability”
“Sound is terrible”
“Bluetooth issues”
“Average quality”
“Dont fit”
“Loud”
“Low battery life”
“Not noise canceling”
“Gas is expensive”
Top return reasons
Common questions
- Is jaybird vista 2 profitable to sell on Amazon United States?
- The niche generates $765K/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the jaybird vista 2 niche?
- 7 brands and 85 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in jaybird vista 2?
- Top complaints mined from reviews: Charging, Durability, Audio Quality. The return rate is 5.1% — above our launch gate.
- What does it cost to enter the jaybird vista 2 niche?
- Listings span $25.42–$310.76; the average listing price is $93.92 (sweet spot $15–$100). The average incumbent carries 6,268 reviews — the moat a new listing must climb.