Is ir flashlight profitable to sell on Amazon United States?

The niche generates $159K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (46/100).

How competitive is the ir flashlight niche?

11 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in ir flashlight?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 4.5%.

When does demand for ir flashlight peak?

Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the ir flashlight niche?

Listings span $11.62–$92.66; the average listing price is $36.45 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.

ir flashlight

Skip it

Soft demand (-9.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$36.45

avg listing price — sweet spot $15–$100

Price range

Great$11.62–$92.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good565.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$159K

$159K/yr · 249K searches

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, ir flashlight is a $159K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ir flashlight market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $146K–$182K; units × avg price
Conversion rate: 1.8%
Avg BSR: #535
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 2.4%
Avg brand age: 46 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

18%

TOUGHSOUL29%
Tendelux16%
WAYLLSHINE11%
Maketheone10%
Univivi9%
DARKBEAM8%
Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top ir flashlight search terms

ir flashlight46K/yr -11.5%2.0% conv.
infrared flashlight31K/yr +1.1%1.8% conv.
ir lights for night vision38K/yr -38.5%0.6% conv.
ir floodlight18K/yr +1.6%0.9% conv.
ir illuminator for rifle19K/yr -22.0%0.4% conv.
ir flashlight for night vision11K/yr +44.4%1.1% conv.
infrared spotlight10K/yr -3.7%0.6% conv.
infrared flood light8K/yr +2.8%1.0% conv.
850nm ir illuminator7K/yr +8.7%1.3% conv.
ir illuminator for security camera8K/yr +3.1%0.7% conv.

All search terms

Top ir flashlight products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mlok/Picatinny Mounted 940nm IR Illuminator IR Laser Combo for Night Vision

TOUGHSOUL$64.284.2★128 rev

Maketheone IR Torch 3 Watt 850NM Infrared Light Night Vision Flashlight Torch - Infrared Light is Invisible to Human Eyes - to be Used with Night Vision Device (NOT Include Battery)

Maketheone$11.623.9★2,465 rev

WAYLLSHINE 850nm IR Illuminator Night Vision Flashlight Infrared Illuminator for Night Vision Camera Device

WAYLLSHINE$14.214.2★354 rev

DARKBEAM ir Flashlight Infrared 850nm Lights LED Mini for Night Vision Rechargeable Portable Tactical ir Illuminator Torch Focus Adjustable for Hunting Observation Search

DARKBEAM$28.734.4★48 rev

Tendelux DI20B IR Illuminator | Long Range Infrared Flood Light for Security Camera (Black w/Power Adapter)

Tendelux$44.194.3★714 rev

Newest

by launch date

[Upgraded] Univivi IR Illuminators 20 LEDs 850nm Long Range Illuminator 90 Degree Wide Angle Infrared Flood Light IP67 Waterproof for Security Camera IR Light Indoor&Outdoor

Univivi$41.0956 rev

10mo ago

Univivi IR Illuminator 10 Led IR Lights for Night Vision Waterproof 850nm Long Range IR Light for Security Camera IR Light Outdoor & Indoor

Univivi$26.19129 rev

1y ago

Mlok/Picatinny Mounted 940nm IR Illuminator IR Laser Combo for Night Vision

TOUGHSOUL$64.28128 rev

2y ago

Tendelux DI20B IR Illuminator | Long Range Infrared Flood Light for Security Camera (Black w/Power Adapter)

Tendelux$44.19714 rev

3y ago

DARKBEAM ir Flashlight Infrared 850nm Lights LED Mini for Night Vision Rechargeable Portable Tactical ir Illuminator Torch Focus Adjustable for Hunting Observation Search with Clip

DARKBEAM$46.9347 rev

3y ago

What buyers say about ir flashlight

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Nice and bright”

Quality-Overall13%

“Great build quality, works as expected. bright and good range.”

Night Vision8%

“Very Bright for Night Vision”

Value For Money8%

“Well worth the money”

Advertised Vs Actual Product4%

“Works as advertised”

Strength3%

“It seems of solid built”

Security3%

“Great upgrade for security cameras”

Compatibility-Overall2%

“Device works well for nvg usage”

Functionality-Overall2%

“Best part is it emits no visible light and nobody notices it”

Ease Of Use1%

“Easy to use”

What buyers complain about

Durability24%

“Might not last more than a year”

Brightness/Shine/Glow13%

“Produce very little light”

Functionality-Overall7%

“After purchasing several of these units and using them for a while, the photo-sensors begun malfunctioning one after another, randomly, preventing them from turning on”

Advertised Vs Actual Product5%

“Doesn't work as promoted”

Value For Money5%

“Cheapest item Ive ever purchased worthless”

Size-Overall4%

“The light is not the same diameter as the many other lights that are white lights”

Quality-Overall3%

“Garbage”

Night Vision3%

“night viz lights set OFF”

Weight Heavy2%

“Great value a little heavy compared with others”

Color2%

“There was black marker colored in on the inside face of the visor top lip”

Top return reasons

Brightness/Shine/Glow22%

Functionality-Overall20%

Advertised Vs Actual Product12%

Size-Overall9%

Defective Material/Parts6%

Compatibility-Overall5%

Battery Inclusion5%

Strength2%

Night Vision2%

Product Condition2%

Common questions

Is ir flashlight profitable to sell on Amazon United States?: The niche generates $159K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (46/100).
How competitive is the ir flashlight niche?: 11 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in ir flashlight?: Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 4.5%.
When does demand for ir flashlight peak?: Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the ir flashlight niche?: Listings span $11.62–$92.66; the average listing price is $36.45 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.