Ipod Nano
FailBuyers convert on only 0.4% of searches, so Ipod Nano is a Fail.
- Flapen Score
- 45 / 100Top 41% of 8,347 Electronics niches · +2 vs the category median of 4345
- Market size
- $375K/yr818K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 27 sellers
Flapen Score
Ipod Nano against its category
The dotted line is the Electronics average. Past it, Ipod Nano is stronger. Inside it, weaker.
Market
The Ipod Nano market on Amazon at a glance
Shoppers on Amazon United States searched for Ipod Nano 818K times last year and spent an estimated $375K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 818K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.
- Searches, last 12 months
- 818K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $375Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- ipod nano533K searches a year
02 · Price
A sale here is worth $114.72.
Listings sell for $114.72 on average, from $6.78 to $255.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $114.72 that is $11K to $29K a year per listing.
- Average price
- $114.72above the $15 to $100 sweet spot
- Price range
- $6.78–$255.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $11K–$29K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #403 within Portable Audio & Video. It carries 2,138 reviews at 3.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 6.4%
- Average rank
- #403in Portable Audio & Video
- Average rating
- 3.93 starsAmazon United States average 4.42 stars
- Average reviews
- 2,138per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Ipod Nano products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
27
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
24%
- Brand 130%
- Brand 213%
- Brand 310%
- Brand 410%
- Brand 56%
- Brand 66%
Demand
Ipod Nano search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Ipod Nano search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ipod nano533K/yr
- ipod mini81K/yr
- ipod nano 7th generation47K/yr
- apple ipod nano33K/yr
- ipod nano 5th generation19K/yr
- ipod nano 4th generation14K/yr
- mini ipod13K/yr
- apple nano8K/yr
- ipad nano9K/yr
- i pod nano10K/yr
Reviews and returns
What reviews say buyers love and hate about Ipod Nano
We read the reviews and the return reasons for every product selling here.
“Breaks easy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipod Nano questions
Answered from the same tracked data.









